Tune Talk’s innovative online features appeal to youth market segment

KUALA LUMPUR: Tune Talk, the country’s newest mobile service operator, is steadily capturing the youth market segment through its innovative online portal strategy. In other words, Tune Talk is engaging the Internet-savvy youngsters into an exciting world of pleasant surprises, digitally. “The feedback we get shows that subscribers find Tune Talk’s online registration, account management and customer care features very useful and practical,” said Tune Talk CEO Jason Lo.

“With Tune Talk, instead of visiting various prepaid card vendors to hunt for your preferred numbers, you can just log on to www.tunetalk.com to perform the online registration and choose your own numbers. Isn’t it a cool thing to do when you can select or create your own number online especially when the method is fun and user-friendly. The best thing is that you can reset and re-choose your number over and over again until you are satisfied,” said Lo.

“Tune Talk products are designed with a lot of flexibility and convenience in mind.”

Subscribers who opt to buy a Tune Talk SIM Pack right away without registering online first need to choose from two numbers prompted to them when activating the SIM card. If neither is to their liking, they can then go online at www.tunetalk.com to choose another number.

Tune Talk was officially launched on Aug 19 this year and has around 30,000 subscribers currently and the number is growing at an average of over 1,000 new sign-ups every day.

Lo expects the rate to rise to reach between 3,000 and 5,000 new subscribers a day starting this month.

The company aims to sign up one million customers within its first year of operation.

Tune Talk gives away a RM200 AirAsia E-Gift Voucher each to its Top 10 users everyday on top of a RM100,000 Personal Accident cover from Etiqa Insurance, the insurance partner of Tune Talk.

Tune Talk operates as a mobile virtual network operator (MVNO) riding on Celcom (Malaysia) Berhad’s 2.5G network.

It offers no-frills voice and short messaging service (SMS) packages for a simple and value-for-money conve­nience.

Tune Talk charges a flat rate of 22 sen per minute for calls made to any operators in Malaysia, while an SMS costs 5 sen each.

Its IDD rates are around 10 pct-30 pct cheaper than other operators.

Tune Talk starter SIM pack retails at RM5 preloaded with RM5 worth of talk time. Tune Talk subscribers can reload via e-Pay, reload vouchers at over 10,000 dealers nationwide.

For more details log on to www.tunetalk.com.

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