KUALA LUMPUR: The Miss Universe Malaysia Organisation (Mumo), in rebranding Miss Universe Malaysia 2010, is now seeking a brand new beauty queen that can sum up with these qualities: Hip, Urban, Real and Relevant.Mumo chairman Heah Sieu Lay said, after going through some revamp in the organisation, it decided to change the format because of the way the public perceived beauty pageant.
“She must be smart, fresh and down to earth, has leadership skills, a great sense of humour and the basic foundation of being a beauty queen.
“Traditionally the beauty element has been sufficient, but today the public seek a more street-smart beauty queen — she should not only look good in pictures, but also can deliver in so many other facets of life,” he told reporters after a Mumo relaunch ceremony, here yesterday.
Heah said Andrea Fonseka, the former Miss Universe/Malaysia 2004, and her team would also be included in the project to help his organisation find the most suitable candidate for the most prestigious beauty pageant contest. — Bernama