KUCHING: Internet marketing means the marketing of products or services over the Internet which eventually would lead to the products or services being purchased online over the Internet.The main advantage of promoting your products or services over the Internet is the low cost involved publicising the products or services to a global audience.
According to www.Internetworldstats.com, as of Dec 31 last year, there are about 1.8 billion users out of a global population of over 6.7 billion people. That means that over 25 per cent of the global population surfs the Internet.
For a business person to showcase his products or services over the Internet, all he needs to do is to create a website that promotes or explains his products. Other way to promote his products or services without having to own a domain such as through joint venture with another person.
The next most important thing for the business person is to attract visitors to his website through Internet marketing strategies. Big companies are willing to pay big money to get their websites on first page ranking through various strategies like pay per click, search engine optimisation, social media strategies like Facebook, Twitter, YouTube, and many others.
There is a shift in consumer mindsets today as most people search the Internet for information with Google, Yahoo or even MSN. Information or data can be sieved through easily without the hassle of leaving one’s desk.
Internet marketing helps to add potential customers and quality leads to your website as well and has generated better business for most businesses. They have left the blue ocean and reached a market previously not reachable via the traditional mode of marketing.
There are many free software and tools available to help you drive traffic to your website. As in all free stuff, each will have its limitations. A savy person must always do proper research before engaging a web developer to design a website for him.
A website must always be user friendly and visually pleasing to the eye.
Contributed by Sandy K, an Internet entrepreneur who is passionate about Internet marketing and about technologies. She now promotes tourism for Sarawak and Sabah, and teaches other people how to make use of Internet marketing to generate more businesses for their company. www.BestKuchinghotels.com, www.InternetmarketingSarawak.com.
As there are millions of websites out there, websites that are simple and easy to navigate will have a visitor staying on longer at the website. Otherwise, the visitors will go off in just a few seconds if the webpage is taking a long time to download.
There are a number of site optimisation and email marketingtools that are available today. Careful analysis and selection of Internet marketing strategies will help ensure business success.
In conclusion, with the advancement of information technology, it is important that we all catch up with the technologies and especially if you are a business person, it is important that you advertise your products online so as not to miss out on a big piece of the pie.
Contributed by Sandy K, an Internet entrepreneur who is passionate about Internet marketing and about technologies. She now promotes tourism for Sarawak and Sabah, and teaches other people how to make use of Internet marketing to generate more businesses for their company. www.BestKuchinghotels.com, www.InternetmarketingSarawak.com.