KUALA LUMPUR: As a responsible corporate citizen and in response to public outcry for a solution to address the issue of missing children, the RHB Banking Group is running the Missing Children – Reuniting Families programme to show its caring spirit.Initially launched in partnership with the Polis DiRaja Malaysia (PDRM) in 2007, the programme provided the authorities and concerned families an alternative channel of communication to locate missing children with the help of members of the public.
It all started when the nation was rudely shocked with the series of missing children tragedy in 2007, RHB stepped in and became the pioneer in championing the cause.
RHB uses its extensive delivery channel (in the form of our branch network as well as self-service terminals i.e. ATMs) as a mode of communication to publicize the details of missing children.
“The Group was the first and only Banking Group to display the posters of the missing children electronically on all its ATM screens nationwide. The Group’s employees distributed flyers and posters at public places and kept abreast updates with the victim’s families. We also worked closely with the media and the PDRM to monitor the progress of the cases. The Group mobilised our nationwide branch network in efforts to locate the missing children. Apart from that, to further realise the said efforts, publicity was also carried out through print media,” remarked Tan Sri Azlan Zainol, the chairman of the RHB Bank Berhad.
“Moving forward, the RHB Banking Group hopes to be more active and effective; and will therefore spearhead this programme together with the Ministry of Women, Family and Community Development, with the assistance of the PDRM and all other possible channels. We value our younger generation and therefore, pledge to take full commitment and responsibility for their safety; as they are the country’s future,” he said.