BANDAR UTAMA: The highly successful ‘Malaysia, Jom Lebih Sihat!’ campaign, initiated by Lifebuoy Malaysia, concluded on a commendable note with overwhelming response from the public.
BANDAR UTAMA: The highly successful ‘Malaysia, Jom Lebih Sihat!’ campaign, initiated by Lifebuoy Malaysia, concluded on a commendable note with overwhelming response from the public. The closing ceremony saw the symbolic handover of one million Lifebuoy soap bars by the home and personal care director of Unilever (Malaysia) Holdings Sdn Bhd, Ainul Yaqin to the president of the National Council of Welfare and Community Development Malaysia (Makpem), Dato Halim Ibrahim and the programme director of Hope Worldwide Kuala Lumpur Darick Wong. “The campaign was initiated to create awareness on the importance of practising good personal hygiene towards a healthier life and eventually to provide the underprivileged in Malaysia with the opportunity to live with greater freedom from health problems through the provision of hygiene care products. “The campaign objectives are also consistent with Lifebuoy’s global social mission which is to bring safety, security and health to people around the world through hygiene advocacy,” said Ainul. During the campaign period, from March 1 to May 31, 2010, every purchase of a Lifebuoy product contributed to the giveaway of a Lifebuoy soap bar to the underprivileged families and individuals living in poor communities and remote areas in the country. From the start of the campaign, Lifebuoy had aimed to accumulate a total of one million soap bars at the end of the campaign for the donation. Lifebuoy is one of Unilever’s oldest brands, and has been sold in countries across the world since the 1890’s. More about Lifebuoy offerings are available by visiting http://www.lifebuoy.com.
The closing ceremony saw the symbolic handover of one million Lifebuoy soap bars by the home and personal care director of Unilever (Malaysia) Holdings Sdn Bhd, Ainul Yaqin to the president of the National Council of Welfare and Community Development Malaysia (Makpem), Dato Halim Ibrahim and the programme director of Hope Worldwide Kuala Lumpur Darick Wong.
“The campaign was initiated to create awareness on the importance of practising good personal hygiene towards a healthier life and eventually to provide the underprivileged in Malaysia with the opportunity to live with greater freedom from health problems through the provision of hygiene care products.
“The campaign objectives are also consistent with Lifebuoy’s global social mission which is to bring safety, security and health to people around the world through hygiene advocacy,” said Ainul.
During the campaign period, from March 1 to May 31, 2010, every purchase of a Lifebuoy product contributed to the giveaway of a Lifebuoy soap bar to the underprivileged families and individuals living in poor communities and remote areas in the country.
From the start of the campaign, Lifebuoy had aimed to accumulate a total of one million soap bars at the end of the campaign for the donation.
Lifebuoy is one of Unilever’s oldest brands, and has been sold in countries across the world since the 1890’s.
More about Lifebuoy offerings are available by visiting http://www.lifebuoy.com.