KUCHING: The Malaysian based long haul airline AirAsia X announced its partnership with 47 year old adventurer Khoo Swee Chow by launching Altitude X — a climbing expedition, taking him on an
X-hilarating, and X-treme adventure experience around the world.
Altitude X will take Khoo on an X-citing journey on his quest of scaling eight of the highest peaks within the AirAsia X’s network namely China, London, Paris, Iran, Japan, Korea, Taiwan and New Zealand.
“Altitude X is the perfect project that embodies our pioneering adventurous spirit at AirAsia X. From my recent trip to Antarctica, and now this Everest expedition, we show that we will go to the ends of the earth and to the top of the world, to promote exciting travel journeys, low fares and fair competition,” said AirAsia X chief executive officer Azran Osman Rani in a press statement yesterday.
“No mountain is too high to be conquered. No obstacle is too insurmountable. We believe the unbelievable, dream the impossible, and never take no for an answer,” he added.
Khoo’s adventurous climb would start off at Mount Everest in China which he had conquered twice through Nepal. This time around, he will climb the North Ridge from Tibet, accessible via AirAsia X’s flight to Chengdu. If he succeeds, he will be the first Southeast Asian to have reached the summit of Everest three times.
When asked the reason for climbing Mt Everest for the third time, Khoo said, “If possible, I would love to climb Mount Everest again when I am 50, 60 or even 70 if health permits. When you live life with passion, you do not know the meaning of retirement. I hope this will serve as an inspiration to everyone who has a dream, may it be in sports, or any dream at all. My hope is to be an exemplary model for those who want to live their dreams as I did with mine.”
“AirAsia X will be launching a solidarity campaign to support Japan’s recovery and invite those interested in an opportunity to hike up Mount Fuji in August with Khoo Swee Chiow so follow us on facebook.com/AirAsia and twitter.com/AirAsia for upcoming details,” Azran concluded. Other sponsors of Altitude X include Seagate, Canon, Shangri-La Hotels & Resorts, Iridium, HP, Interactive@OOM, Changi Sports Medicine Centre, Oakley, Adventure 21, TK Foto Technic, Energizer, Touch & Print and Banana Boat.