SIBU: Home grown fashion brand Le Ann Maxima recently unveiled their Spring/ Summer 2011 Collection in Sibu. Aptly called Spring Summer Getaway, this season, Le Ann Maxima invites their customers on a fashion voyage away from the hustle and bustle of the city.
This season’s combination of fun flowing prints, essentials and aquatic colours blends perfectly with the excitement and anticipation of a getaway mood.
Spring/Summer is synonymous to water of which its cooling effect balances out the spring breeze and summer heat.
Beach getaways in tropical surroundings often come to mind during this much anticipated season and Le Ann Maxima draws much inspiration from it in their latest offerings.
E-Maxim Fashion (M) Sdn Bhd’s chief executive officer Francis Lim said, “Our Sibu boutique was the favoured choice for the inaugural showcase of Le Ann Maxima’s Spring Summer 2011 collection based on the boutique’s performance and consistent demand from their regular customers.”
“Ladies in Sibu have a huge appreciation for style and fashion and are very up to date with current trends.”
Simon Wee, managing director of V-Trend Sdn Bhd and owner of Le Ann Maxima boutique in Sibu added, “We are ecstatic and proud to be the first to introduce this brilliant collection and we are confident that it will be well received if not better than the previous collections available here.”
A fashion show was held at the swanky Queen Cafe to commemorate the launch of this much anticipated collection which caters for women who understand that style is all about being confident and comfortable in what they wear.
Four models were invited to don the Le Ann Maxima collections during the fashion show.
They are Miss Elite of the World cum Miss Malaysia Model of the World 2009 1st runner-up, Melissa Wong Li Tiing, Miss Malaysia Model of the World 2008 Zana Chin Mun Yee, Alicia Cook and Alesia Bylima, both experienced Eurasian models who had taken part in a number of modeling events nationwide. More than a hundred VIP customers were invited to attend the fashion show which showcased about 50 outfits from the Spring/summer collections ranging from ladies dress, blouse and long pants to all the basic essentials.
Creative director of Le Ann Maxima, French designer Daniel Beltsos was among those present at the event.
Wee said home grown fashion brand Le Ann Maxima was created and owned by E-Maxim Fashion (M) Sdn Bhd. The company, set up ten years ago, introduced the Le Ann Maxima label two years back. “Le Ann Maxima is also an intelligent franchise system that provides aspiring fashion entrepreneurs the opportunity and support to venture into the industry of fashion retail.”
“At present, there are a total of nine Le Ann Maxima boutiques nationwide.”
Le Ann Maxima features a collection of feminine, elegant, ready-to-wear fashion catering largely to women aged between 25 and 35. With an extensive variety of European inspired designs, the selections range from essentials to career and all the way to evening wear.
A growing accessory range which includes customized jewellery, handbags and shoes allows Le Ann Maxima to offer an exciting one-stop shopping experience to its customers.