Dissemination of info needs new approach, says D-G

0

KUALA LUMPUR: The approach in disseminating information to the public has to be changed if it is to reach the target group and achieve the desired objective, said Information Department director-general Ibrahim Abdul Rahman.

He said the change was unavoidable due to the current changes and the increasing level of literacy in information technology among the public.

“To disseminate information, we have to go direct to the target group,” he said in an interview in the Bernama Radio24 programme ‘Ala Carte Pagi’ yesterday.

However, he said, there would be problems in disseminating information on the government’s policy and transformation programme due to the tendency by opposition parties to exploit the information. — Bernama

The opposition parties, he said, were more interested to create a negative perception of the government.

Therefore, it is the responsibility of the Information Department to disseminate accurate information to the masses, he added.— Bernama