HLB eyes 480,000 online banking clients by FY12

Posted on August 17, 2011, Wednesday

KUALA LUMPUR: Hong Leong Bank Bhd (HLB) expects its new banking service, Hong Leong Connect, to boost its online banking customer base by another 130,000 to 480,000 by financial year ending June 2012 (FY12).

Its head of digital banking, Ken Yong, said the bank currently has 350,000 online customers, of which 40 per cent logged in monthly to Hong Leong Online Personal while 20 per cent did it occasionally.

“Digital banking is the trend moving forward as smart phones users are expected to reach nine million by year-end,” he told a media briefing after the launch of the service here yesterday.

HLB’s group managing director, Yvonne Chia, officiated the launch.

Yong said the latest offering would position HLB among the top three Internet banking providers in Malaysia, adding the bank invested about RM5 million on the information technology (IT) platform.

Earlier, Chia said, HLB was committed to invest further to enhance the bank’s IT platform to support all banking services, adding that remittances could be one of them.

She said the Hong Leong Connect was a platform convergence of digital banking services, integrating HLB’s existing online banking with the new mobile banking application.

Chia said HLB was the first bank to launch a transactional mobile banking applications on the top three most popular Smartphone operating systems — Apple iPhone’s iOS, Google’s Android OS and the BlackBerry OS.

The new mobile banking applications will also offer a new payment concept called Payment Express, or PEx, where customers can instantly pay anyone via their smart phones to any mobile number.

During the introductory period, HLB customers can enjoy zero service fees when performing PEx transactions until Nov 30, 2011. — Bernama

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