Tuesday, August 16

Positive outlook on Shell as marketing initiatives roll out

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FUN WITH FUEL: Shell Malaysia retail national sales and operations manager, Leslie Ng (second left) and weekly grand prize winner, Fredrick Aidan John (second right) playing a fuel-saving game during the event. Shell Malaysia’s commitment in encouraging fuel-efficient driving is evident with products such as FuelSave 95 which saves up to one litre per tank.

KUCHING: Shell Malaysia Trading Sdn Bhd’s (Shell Malaysia) Pump and Stand to Win RM500,000 contest brought its spotlight to Kuching yesterday as an event was held to reward lucky prize winners as part of its marketing initiatives well known for being exciting and rewarding.

Shell Malaysia’s Pump and Stand to Win RM500,000 contest rewarded its second weekly grand prize winner at the Jalan Datuk Patinggi Abdul Rahman Yakub petrol station here yesterday. Fredrick Aidan John received a prize of RM20,000 from Shell Malaysia retail national sales and operations manager, Leslie Ng who flew in from Kuala Lumpur.

This ongoing contest was set to wrap up on November 15 whereby all the weekly grand prize winners would stand a chance to win the largest grand prize of RM500,000 at a later prize ceremony to be held in the nation’s capital.

“At Shell, we believe in rewarding all of our loyal customers regardless of which products of ours they purchase. By the end of November, we would have rewarded more than 23,000 Malaysians for simply filling up with Shell,” Ng said.

In a telephone interview with The Borneo Post, Ng shed more light on the marketing initiatives that Shell presented to the public.

“Our objective for this contest is to reward customers who have been faithfully pumping petrol at Shell. This is also a reason for Shell to gather with these faithful customers to have fun at this joyous event.”

When asked further about Shell Malaysia’s performance this quarter, Ng responded positively, stating that “Our performance in this country as a whole is generally good as the country is experiencing a period of vibrant economy,” indicating that economic turmoil in the west had minimal impact on the retail oil and gas sector of Malaysia.

“Future marketing strategies of Shell would be to keep up with our contests but also we have other initiatives in the pipeline that will be slowly rolled out,” Ng added without revealing the future initiatives in detail.

However, Shell Malaysia’s commitment in encouraging fuel-efficient driving is evident as its upcoming Shell FuelSave Day event on October 15 draws close. To be held at the 1 Utama Shopping Centre, it is poised to be the largest ever fuel efficiency training held simultaneously in 10 countries.

Just how much more efficient are Shell’s products? Ng informed that, “Shell’s FuelSave 95 helps motorists save up to one litre per tank,” though manner of driving and the condition of the vehicles could cause the efficiency to vary.

Ng also shared with The Borneo Post that the current financial year outlook for Shell Malaysia had been good as targets were met consistently as the company retained its positive outlook for the near future.