Three-day Sharp road show at Boulevard Shopping Mall
Posted on December 9, 2011, Friday
SHARP PROMOTION: Sharif (second right) with Liaw (second left) and other two promoters at Bintang Jaya Store at Centre Point Commercial Centre Miri.
MIRI: In conjunction with the upcoming Christmas and Chinese New Year festivals, Sharp-Roxy Sales & Service Company (M) Sdn Bhd will be organising a ‘Double Celebration Road Show’ in Boulevard Shopping Complex here for three days starting today.
The show will be held at the mall’s ground floor to showcase the latest Sharp AQUOS LCD TV models and health environment products such as air purifiers and ion generators plus a new washing machine model.
It would also highlight the latest AQUOS Net TV Series for the first time in East Malaysia.
The AQUOS Net TV series comprises the 70-inch model, the largest in the market, and the Quattron 3D TVs that come in 40-inch, 46-inch, 52-inch and 60-inch.
The new AQUOS Net TVs is in contemporary design and fabricated at Sharp’s green factory in Sakai Prefecture, Japan.
The road show will also be highlighting a range of Plasmacluster products.
The Plasmacluster technology was founded in 2000 and it is Sharp’s world-renowned health technology aimed at obtaining pure and bacteria free air, which dispenses a plasma discharge that generates positive and negative ions alternately at a high frequency. Plasmacluster received The Brand Laureate Awards 2010-2011 ‘Best Brands in Healthcare’ awarded by Asia Pacific Brand Foundation (APBF) in March 2011. The award is a testimony that Plasmacluster is recognised among Malaysians and indirectly marks the strength of the Plasmacluster branding in the industry.
Besides the AQUOS and Plasmacluster products, the road show also will be highlighting the brand new line up of washing machines and microwave ovens to cater for this festive season.
Visitors to the show will also be entertained with several activities open for all with lots of prizes to be won.
“The road show is part of the company’s on-ground activity in enhancing the brand awareness. The purpose of the road show is to expose latest product models to the consumers and educating them with the advantages of AQUOS and Plasmacluster products.
“At the same time, this will also help increase product sales Sharp authorised dealers.
“We are inviting all consumers from Miri and its surrounding areas to come and experience the latest products displayed at the road show. The promotion will be conducted by our dealer Bintang Jaya Store (M) Sdn Bhd for any consumer interested in purchasing our products,” said public relation and advertising executive Sharif Surur Raihan.
Also present during the media reception were Sharp-Roxy Sales & Service Company (M) Sdn Bhd Sarawak Branch representative Kok Jun Kit and Bintang Jaya Store (M) Sdn Bhd proprietor Paul Liaw.
In 2012, Sharp will be celebrating its 100 years anniversary.
In celebrating its 100-year anniversary, Sharp will be producing an anniversary logo, creating a tagline, producing a corporate video, organising corporate social responsibility and other on-ground events.
As one of the main activities next year would be Sharp’s collaboration with UEFA as the official partner for EURO Cup 2012.
