KUCHING: Lliss Wong Yim Kei was crowned Miss Cheongsam 2012 at the pageant final held at Riverside Majestic Hotel here last night.
Lliss beat 17 other finalists in the national beauty pageant which was held for the 22nd consecutive year since 1991.
The runner-up was Stephy Lee Bee Yin while local lass Carron Kho Siew Ching was third.
The fourth place winner was Coco Leong Huey Yng and in fifth place was Winnie Chong.
The contest was held to promote Chinese culture and raise funds for charity.
The main sponsor of Miss Cheongsam Malaysia 2012 is Riverside Majestic Hotel.
The Borneo Post, See Hua Daily News and Utusan Borneo are the official papers for the beauty pageant.
Among the 18 finalists are four Sarawakian lasses Carron Kho Siew Ching, 20, Winnie Chong, 21, Even Thian Kah Poh, 20 and Charley Pan Ling Feng, 21.
Coming from Perak are Yumiko Lau Wai Yee, 18 and Ariessa Lam Yin Yee, 21.
Representing Johor are Amber Yap Hui Xin, 20, Albee Ng Hui Ching, 23 and Sherry Wong Siek Lee, 23.
From Kuala Lumpur are Coco Leong Huey Yng, 22, Evelyn Tay Suet Mei, 20 and Eva Lim Sheau Lee, 23.
Penang is represented by Stephy Lee Bee Yin, 25, Joanne Soo Siao Wie, 25, and Melinda Lee Chan Ling, 20.