Kek Lapis has good potential in Johor

PROMOTING JOHOR PRODUCTS: Maulizan cutting the ribbon to officially launch the Johor Product Carnival 2012 (Borneo Tour).

KUCHING: The Sarawak Kek Lapis has good potential in Johor due to its popularity among locals there, said Johor Cooperative and Entrepreneurs Development committee chairman Datuk Maulizan Bujang.

According to him, the layered cakes have been deemed a ‘must-buy’ product by Johorians who visit Sarawak while a number of entrepreneurs have already embarked on Sarawak Kek Lapis businesses in Johor.

“The Sarawak Kek Lapis is very popular in Johor and we welcome all ‘kek lapis’ entrepreneurs in Sarawak to market their products there,” he told reporters after launching the Johor Product Carnival 2012 (Borneo Tour) here yesterday.

Maulizan pointed out that local products are suitable to be marketed in Johor as there are more than 40,000 Sarawakians living there.

On top of that, the Johor government has planned a number of strategies including the Johor Product Carnival 2012 (Borneo Tour) to expand its entrepreneurial business.

“This is to encourage Johor bumiputera entrepreneurs to achieve their goals as well as to source for marketing agents to increase the production of their products.

“I am very confident that our entrepreneurs are capable of producing products that fulfills the demand of this state,” he said.

Around 22 entrepreneurs from Johor participated in the carnival held at The Hills Shopping Mall selling products such as rempeyek, kuih bahulu, coffee, chilli sauce, biscuits, and carbonated drinks.

Apart from that, other items available at the carnival include cosmetic products, herbs, honey, as well as women accessories.

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