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Yu Lee Hong launches new Optima K5, commemorates loyal customers with customer day

by Jonathan Wong, jonathanwong@theborneopost.com. Posted on May 11, 2012, Friday

KUCHING: Yu Lee Hong Motors Sdn Bhd (Yu Lee Hong) just launched the new Kia Optima K5 at its showroom at Jalan Mendu yesterday with a customer day planned starting today until Sunday.

The new Optima K5 is set to make waves in the D-segment market with its head-turning design, exhilarating drive, premium amenities and high safety specifications.

The Optima K5 features auto levelling HID xenon headlights, LED daytime running headlights, dual-zone auto air-conditioner, plush leather interior, a panoramic sunroof, Infinity sound systems with iPod/USB/Bluetooth support, auto cruise control, 18-inch alloy wheels, six airbags and an electronic stability programme.

This multi award winner also boasts a fuel-efficient Theta II 2.0 dual CVVT engine that is fitted to a six speed automatic transmission that can be manually controlled through steering mounted paddle shifters.

The ECO control on the Optima optimises the drive train operation for the best fuel consumption that enables the Optima to have a fuel consumption of 7.6 litres per 100 km (on a combined cycle). This ECO control helps reduce the K5’s fuel consumption by a staggering 9.1 per cent.

The Optima is a completely built up unit priced from RM145,222.40 on the road. Along with the launch of the new Kia Optima, Yu Lee Hong would also like to thank its loyal customers by having a customer day beginning May 11 till May 13.

According to PC Yeo, senior manager at Yu Lee Hong, “This three day promotion is a chance for us to thank our customers for sticking with us. We will have special promotions such as free gifts for any new Kia purchased over the next three days as well as discounts for servicing all Kia cars.”

Micheal Lee, HR and business development executive of Yu Lee Hong added that, “The promotion is split into two categories: On the sales promotion, we have the free gifts for any new Kia purchased and for the service promotion, we have free 18-point inspection for any Kia vehicles as well as free labour charge.”

Ng Chee Phien, branch manager of Yu Lee Hong further added, “The discounts given are based on the car’s model year as for Kia vehicles from 2009 onwards are given up to 10 per cent discount for servicing while Kia models prior to that would be given up to a 20 per cent discount.”

Apart from the new Kia Optima K5, Yu Lee Hong also offers the new Kia Forte 6-speed, the Forte Koup as well as the Sportage with the Forte being the top seller so far.

Yu Lee Hong is looking at a sales target of about 300 units for Sarawak for its new Optima K5 and is planning to bring in the new Picanto and the Kia Rio within this year as well.

For more information about the car and the customer day, call 082-426727 or visit the showroom at No.9, Lot 139, Section 56, KTLD, Jalan Mendu, Kuching.

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