Chuan Seng Auto sees positive sales outlook with Hyundai 3S centre upgrade
Posted on May 14, 2012, Monday
TAIPING: Chuan Seng Auto Services Sdn Bhd (Chuan Seng Auto), a dealer under Hyundai-Sime Darby Motors Sdn Bhd (HSDM), has upgraded to a new 3S (Sales, Service and Spare parts) centre to better serve the Hyundai community in the northern region of Perak.
According to a press release, the opening of this centre was officiated by Kim Hoo-Keun, head of Asia and Pacific Regional Headquarters, Hyundai Motor Company (HMC).
Chuan Seng Auto Services has been in the Hyundai 2S dealership (Spare Parts and Service) for the past 10 years, providing excellent after sales service for Hyundai owners in Taiping, Kuala Kangsar, Selama, Gerik, Pantai Remis and Parit Buntar areas.
“I am confident of the business prospects of Hyundai vehicles in Malaysia. Hyundai has improved tremendously on design, technology and quality of the car that it produced and also the innovative marketing strategy which resulted in the enhancement of brand perception and value in Malaysia. That is why we are confident in the Hyundai brand and invested RM3.9 million in this new 3S outlet,” said Ng Cheng Chuan, director of Chuan Seng Auto Services.
“HSDM is on target to achieving its 22 3S centres by 2012. Expanding our 3S centres is important in maintaining excellent service quality for all Hyundai vehicle owners,” said Lau Yit Mun, managing director of HSDM.
“With ‘New Thinking. New Possibilities,’ we are also looking beyond just offering a regular car service. We want our customers to enjoy Hyundai ownership experience and be emotionally attached to the brand.”
This 3S centre, which measures 15,000 square feet of built-up area is also in compliance with the Hyundai Dealer Enhancement Programme (DEP).
The DEP is introduced by HMC to reinforce Hyundai’s brand presence by aligning it with Hyundai’s global corporate image. The service centre is built with seven service bays and able to accommodate approximately 21 throughputs in a day.