Gomax targets low-income group for wider market share
by Ronnie Teo. Posted on June 16, 2012, Saturday
KUCHING: The boom in supply of digital products, especially mobile phones, caters to the ever-increasing demand of the general public who keep on wanting better features.
In Sabah and Sarawak, local mobile phone manufacturer using the Gomax brand is riding on consumer trends here, tapping into the differences in consumer buying power and local demand.
Gary Goh, general manager of G-Max Communications Sdn Bhd in an interview with The Borneo Post observed that consumer spending trends seen here differentiates us from the peninsular side.
“When we touch on East and West Malaysia, the most obvious difference is the cost of living,” he outlined. “This will directly influence the buying power of consumers.
“Furthermore, Malaysia’s capital is in the west which naturally opens doors for more opportunities there compare with Sarawak and Sabah.”
Thus, based on Gomax’s strong understanding of the local market culture, consumer trends and spending here, it pegged the low-income group as its major target market.
“For the low income group, I wish is to create a cheap for value phone for them. Regardless
of income group, I believe that handphones are a necessity to everyone rather than just a need,” he believed.
“So, buying expensive phones for use will be a burden to those who cannot afford to purchase them, let alone maintenance expenses. Why not produce something that can reduce the customer’s burden while enjoying the gadget?” he said.
Gomax certainly lives up to these expectations as all its models are priced within the range between RM99 to RM199.
Goh revealed that currently, Gomax produces models such as the C200M, C6000, C5000, C900 which carried the key criteria of being simple to use, loud, dual-sim as well as affordable.
However, Gomax also offered stylish handsets set to attract users who valued the aesthetics of beauty with a modern touch.
“If you are looking more towards stylish sets, we have the Touch 2S, S1 and MyTouch,” he explained. “The Touch 2S and MyTouch are both touch screen models with loud speakers and dual sim capabilties. As for the S1, it is a trendy slide phone with clear screen, loud speaker and dual sim.”
Speaking on popular models in the two states, Goh revealed that its C200M model which carried a user-friendly interface, big speakers and dual-sim capability made it a popular choice among locals.
Its recommended retail price of RM118 was also a push factor for its sales, he added.
“In the coming future, we are actually looking at something big, clear and affordable. We shall produce a large screen with HD technology and most importantly is selling at an affordable price,” he said.
“Apart from that, we are looking at creating phones with longer standby and higher durability.”
Goh concluded by revealing that there were plans to expand the Gomax brand and products to West Malaysia as well.