Jimisar launches 9th generation Honda Civic

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FUTURISTIC AND DISTINCTIVE IMPACT: Yeo (second right) and his sales executives pose with the 2.0S model of the all-new Honda Civic.

SIBU: Jimisar Motors Sdn Bhd (Jimisar) on Saturday evening launched the much-awaited ninth generation Honda Civic at its Honda Authorised 3S centre in Salim Road here to further strengthen its presence in the market.

Its sales manager Yeo Khoo Haw said prior to the unveiling of the highly anticipated model, they have received 35 bookings for the new Honda Civic.

“By the end of this month, we expect to receive a total of 50 bookings in the Sibu Division. We will have sufficient stock for the new Civic next month,” he told a press conference at the Jimisar’s showroom prior to the launch.

Yeo said Honda Civic has received an outstanding reputation by consistently delivering high a level of driving performance, quality, fuel efficiency and values beyond what is expected in its segment.

He said in Malaysia, since the launch of the seventh generation in 2003, the Civic has sold over 58,000 units to date.

He said it has been simultaneously recognised as the market leader in non-national mid-size sedan segment, and the success of the model was amplified by the overwhelming reception of the eighth generation launched six years ago with close to 49,000 units sold.

He said each generation of Civic improved with a specific development theme in mind.

“The 2012 Civic embraces the fundamental concept of a ‘futuristic and distinctive compact’, a direction that introduces new values that reach ahead of present-day needs.

“Built based on the popularity of the eighth generation, the Civic has been remodelled with a higher level of refinements and style. The all-new Civic has elevated the values of its predecessor on all fronts – fuel economy, performance, advanced smart technology and long-term values. More sophisticated and smart, the all-new Civic conveys a high energetic appearance in its class.

“Staying true to its development concept of  ‘Advanced Smart Sedan’, the all-new Civic features a series of new technologies including a
futuristic cockpit and a five-inch intelligent Multi-Information Display (i-MID) to promote smart and efficient driving,” he related.

According to Yeo, the all-new Civic was Honda’s first non-hybrid model fitted with Eco Assist functions, which helps drive improve the vehicle fuel efficiency.

With its interactive function – changing colour background of the ambient meter display, he stated, it guides drivers to achieve better fuel efficiency by improving their driving style.

In addition to the exterior and interior makeover, he said the safety standard in the all-new Civic has been enhanced, and the Vehicle Stability Assist (VSA) is now integrated with the Motion Adaptive EPS (Electric Power Steering) system that helps drivers to control during over-steer and under-steer conditions.

The all-new Civic, Yeo revealed, has obtained a five-star Euro NCAP safety rating for occupants and pedestrians, with the refined Honda’s Advanced Compatibility Engineering (ACE) body structure provides improved crash compatibility between vehicles of different size and ride height.

Along with the petrol model, the all-new Civic is entering the market with its Hybrid variant featuring a larger 1.5L i-VTEC engine that is connected to a lighter, enhanced and more powerful electric motor, Yeo said, adding the all-new Civic Hybrid is the first in Malaysia to be fitted with a lithium-ion battery that could preserve more electricity with its compact size.

Enhanced with smart technology, the all-new Civic Hybrid is the first hybrid to offer Smart Entry and Push Start Button in Honda’s Hybrid line–up for a premium stance, he added.

Available in 1.8L, 2.0L with Navi and Civic Hybrid, each variant is designed to better meet different individual needs and preferences. The line-up is currently the most diverse range in the industry that appeals to natural trendsetters, both male and female.

To continue to make the all-new Civic a top attraction, Yeo pointed out that Honda Malaysia has introduced a new and attractive after-service package.

He said the package covered five-year warranty with unlimited mileage (terms and condition apply), five-year warranty with unlimited mileage (terms and condition apply) for IMA battery (hybrid car), extension of preventive maintenance interval from 5,000km to 10,000km, free labour service up to six visits for every alternate paid service until 100,000km.

He added that by introducing a new after-service package, it would provide excellent ownership experience to the customers.

For the petrol variant, the all-new Civic is available in Alabaster Silver metallic, Crystal Black Pearl, Polished Metal Metallic and Taffeta White. The on-the-road price for 1.8S is RM114,000, 2.0S (RM132,980) and 2.0 Navi (RM137,980). The Hybrid variant (1.5L) is available in Frosty White Metallic, Crystal Black Pearl, Polished Metal Metallic and Taffeta White. The price on the road stands at RM120,980.

Discover a new living with the all-new Civic, smart and advanced sedan: visit or book a test drive at Jimisar’s Honda Authorized 3S centre.  For more information, call 084-210198.