‘New layout key to survival of newspapers’
Posted on August 1, 2012, Wednesday
KUALA LUMPUR: The Audit Bureau of Circulations Malaysia (ABC) recently held a seminar at Eastin Hotel here that saw 200 people from publishing companies, traditional media and digital media attending.
At the seminar, Jacek Utko, a Polish award winning newspaper designer, presented his talk titled ‘Can good design save the traditional media?’
Utko said that young readers today prefer to source for news and information through the internet or social networks such as Facebook due to its many benefits.
As such, newspapers today must be revamp itself in terms of style in order to survive the market.
He also opined that the media should limit the length of its news to avoid redundancy and that creativity will derive a whole new level of expression in the presentation of information.
“A newspaper’s layout must be arranged neatly regardless whether its digital or print to facilitate easy reading and understanding. Though many of the traditional media would think that the layout will look like magazines, then why not?” said Utko.
He shared some 21 different layout ideas for newspapers during his talk, designs that can contribute to the survival of the traditional media in the digital era.
“The traditional media often focused too much on writing and editing while neglecting the presentation of the news. Good newspaper layout will present a better picture about the news,” he added.
ABC also invited Omnicom Media Group managing director Andreas Vogiatzakis to share the importance of newspaper circulation in terms of advertising.