‘Jom Beli Barang Raya’ heads to rural areas
by Georgette Tan email@example.com. Posted on August 5, 2012, Sunday
KUCHING: Plans are underway to bring the ‘Jom Beli Barang Raya’ programme on the road and into areas outside the city so that residents there too can benefit from purchasing quality goods straight from the factory.
State Federal Secretary Datuk Mohd Yahaya Basimin said that this was in line with the establishment of the Rural Transformation Centre (RTC) launched by the prime minister in February.
“It is the government’s wish to expand programmes like this to the rural areas. It will be one of the value-added programmes to those living there, and will realise the government’s wish to eliminate hardcore poverty entirely,” he said during the launch of ‘Jom Beli Barang Raya’ at Boulevard shopping mall yesterday.
The Ministry of Domestic Trade, Cooperatives and Consumerism (KPDNKK) also plans on holding the ‘Jom Beli Barang Raya’ programme for every major festive season like Christmas, Chinese New Year, Gawai Dayak, Deepavali and other celebrations.
“We hope to get the cooperation from all parties to make this a success, and show support for locally produced goods where their quality are on par or higher than for imported products,” Yahaya said.
Yahaya added that the ministry would conduct a study to enable them to continuously improve the programme.
Programmes such as these not only help consumers find festive necessities at more reasonable prices, but help small and medium entrepreneurs widen their business base in line with the government’s call to boost local businesses in the economic sector, he said.
“Apart from that, similar programmes such as ‘Beli Barangan Buatan Malaysia’ will be held in Sarawak in November to encourage Malaysians to put locally made products first.”
The programme, which began on Friday, ends tomorrow.
Around 50 private companies and small/medium entrepreneurs are part of the programme, selling things from baking flour to costume jewellery.
After officiating at the programme, Yahaya toured the booths together with KPDNKK state director Wan Ahmad Uzir Wan Sulaiman and Boulevard Hypermarket (Kuching) Sdn Bhd managing director Dennis Lee.