Axis launches three new offices in Southeast Asia
Posted on August 16, 2012, Thursday
KUCHING: Global market leader in network video, Axis Communications (Axis) yesterday announced that it would opened new offices in Kuala Lumpur (Malaysia), Bangkok (Thailand) and Jakarta (Indonesia).
In its press release statement, it said that the move to open several offices in Asia was driven by the company’s commitment to better serve its clients and partners.
Axis affirmed that it was its responsibility to provide its partners with all the local resources that they needed to meet the demand and drive the technology shift.
“The Malaysian, Thai and Indonesian markets are driven by increasing security awareness and demand among the public and private sectors, especially with the ongoing technology shift from analog to digital video surveillance,” said Nafis Jasmani, country manager of Axis Malaysia.
He added that the opening of its new Asean locations came at a time when there was an increase in digital surveillance with significant growth in Asia and Axis was well positioned to ride this wave with its IP-based network video solutions offerings.
“As network connectivity becomes crucial, one can no longer ignore the clear benefits of digital surveillance, especially in sectors like transportation, retail and infrastructure, where security is a major concern,” he said.
With the new locations, it would accommodate recent staff growth and strengthen the company’s presence across all three countries to accommodate the burgeoning interest in network video solutions and development potential of the markets. The new offices in Kuala Lumpur, Bangkok and Jakarta would provide Axis with a footprint of 12 offices across South Asia Pacific to date.
According to IMS Research (IMS), a leading supplier of market research for the electronic industry, it reported that by 2016, network camera sales were forecasted to account for approximately 60 per cent of total worldwide surveillance camera sales, compared with approximately 40 per cent in 2011.
Besides that, IMS had also published a new report in which Axis was again ranked as the clear market leader in the network cameras category and also in the surveillance cameras category.
“The IMS Research report confirms our own estimates of gained market shares last year, where we presented a growth of 33 per cent,” Nafis noted.
“We further strengthen our position by continuing our strategy, which is based on the three cornerstones; launch of innovative network video products, a well-developed partner network and global expansion,” he added.