KUALA LUMPUR: Astro Malaysia Holdings Bhd (Astro) and Maxis Bhd (Maxis), which entered into a partnership yesterday to provide the best of Astro TV and radio, high-speed broadband and voice to Malaysians, are to roll out their first phase consumer packages by year-end.
Under the tie-up, Maxis, the integrated communications service provider, had entered a 10-year partnership with exclusivity for Astro to be the Internet Protocol television (IPTV) content service provider for three years.
Maxis chief executive officer Sandip Das said both parties are currently in the midst of developing the packages and would co-market the packages.
The packages combine Astro B.yond IPTV and Astro On-The-Go services, together with Maxis fibre internet, mobile internet, wireless internet and Asymmetric Digital Subscriber Line services.
“A number of packages are under construction and we expect to see them in the market in another quarter or two, and both parties will jointly market the packages through all the respective distribution channels,” he told reporters after the signing ceremony.
“How quickly we move into the market and tailor to consumers’ requirements would be the true test,” he said, adding that Maxis foresees earnings via the partnership to roll in next year.
As at end of June, Maxis Home had a total of over 57,000 customers, including 9,352 Home Fibre Internet and over 27,000 Home Wireless Internet subscribers.
Its Home Fibre Internet service is currently available across 1.3 million homes while its Wireless Internet service has 82 per cent population coverage.
Astro broadcasts over 156 channels and had a 50 per cent penetration of TV homes in Malaysia or 3.1 million customers.
Astro chief executive officer Datuk Rohana Rozhan said the collaboration with Maxis gave an additional 1.3 million fibre homes passed as immediate addressable market for Astro B.yond IPTV.
“And we are estimating that one million out of the 1.3 million houses are already Astro customers,” she said.
She said Astro would continue to grow its relevance for all Malaysians by continuously evolving its products and services to provide better choice, experience and value.
Last June, Maxis signed a partnership with 14 content providers to deliver Video on Demand (VOD), 3D content as well as seven Free-to-Air channels for its Maxis Home Fibre Internet customers. — Bernama