Elba ventures into water purifier market
Posted on November 12, 2012, Monday
KUALA LUMPUR: Kitchen and electrical durables Elba (a brand name carried by Fiamma Sdn Bhd ) is proud to announce its entry into the water purifier market and aims to be one of the major players in this category.
The first product introduced by Elba is model: EWP-B2012GU(WH), which integrates efficient cooling and heating technology to deliver compact yet convenient dispensing feature of hot and cold purified water to households.
“We know that water is a vital component in our body and we must intake clean and healthy water for normal body functions every day.
“In other words, safe drinking water is the most basic of human needs. In fact, the market requirement of clean drinking water has increased four folds over the last 5 years,” according to Angelina Lee Eng Ngor, marketing manager of Fiamma Sdn Bhd.
“According to on line and consumer research, Malaysian market records high growing rate in water purifier demand compared to many countries in Asia. This increase can be attributed to changing of consumer behavior towards a healthier lifestyle. Therefore, we are positive with the market prospect and potentiality.
“With this perspective and the mission of delivering good quality water to consumers, Elba has been working together with a water purifier specialist in Korea to introduce this product to the Malaysian market.”
“The reason we selected Korea is because of this country is highly concentrating on water quality and possessing advanced water treatment technology and know-how. Although water purifier is no longer a new technology in the market but to Elba, this is a new challenge to exploit,” she explained.
“Elba is committed to one objective, which is to deliver a substantial and good-quality water purifying appliance to consumers. Although it is too early to talk about market shares now we are very serious about it and we definitely would like to have a significant presence in this category,” she said.
“Consumers may rest assured that our delivery and installation systems have been established. We have appointed water purifier specialists to support the installation and service of our products.
“At current stage, we have succeeded in establishing a team of authorized specialists to serve the country, covering Northern, Central, Southern, East Coast and East Malaysia,” she assured.
The newly launched Elba water purifier has been rigorously tested to meet internationally accepted water purification standards.
The factory has been a member of the Water Quality Association (WQA), 1509001 and 15014001 certified. The product itself and the filters conform to the NSF International and FDA standards as well as certified by renowned international certification company, Intertek.
Elba water purifier employs the basics of Ultra Filtration technology, and turns the filtered water into mild alkaline water.
This is to help consumers restore the pH balance for optimum health. Mild alkaline water helps neutralize the body for better metabolism and healthier life.
The unit houses a total of four filters, i.e. Sediment Filter, Pre-carbon Filter, Ultra Filtration Membrane, and Carbon Block Filter in the sequence to remove and block dirt, sand, chlorine, harmful organic chemicals, bacteria and disease-causing organisms, leaving safe and delicious drinking water with only minerals desired by the body after the filtration. The filters possess life span ranging from 6 months to 12 months.
The Elba new water purifier sports a dainty floral motif laid behind the glass panel meant for the Japanese market originally.
It can dispense 2.0 liters of chilled or 1.2 liters of hot water with pH value approximately 8.0. This product can be fitted into a modern household such as on the sink top, or any part in the kitchen through extension piping. It is also convenient for office and restaurant use.
For every purchase of the new water purifier, Elba offers free installation and one year of warranty on all spare parts (certain terms and conditions apply).
To help consumers gain insights into the importance of product maintenance, Elba offers two times of free filters replacement for the initial year.
Affordable service package is also available at an annum cost for the subsequent years, where filters maintenance and replacement will be carried out in every 6 months (terms and conditions apply).