Sarawak ICT Expo 2012 targets 80,000 visitors

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KUCHING: Sarawak ICT Expo 2012 is targeting for more than 80,000 visitors during its three days event at Borneo Convention Centre Kuching from Nov 30 to Dec 2, 2012.

It is the largest ICT expo in Sarawak organised by Kuching Computer Business Association (KCBA) and co-organised by Computer Sales & Services Association Sarawak.

According to its organising chairman Jong Fui Ming, the expo recorded over 60,000 visitors during the previous year.

“We are hoping to see more turnout this year, increasing our target to 80,000 visitors,” he said.

“We’ve got about 100 different retailers showcasing their latest products during the three-day event. We have people from the mobile and IT industry as well as property players, whom will be displaying their projects throughout the day,” he said.

“The theme ‘Digital Lifestyle Fair’ do not focus only on computers’ latest technology but also the lifestyle part of every day living,” he added.

In terms of investment, Jong revealed that more than RM200,000 were spent on its marketing alone and the event is set to be larger than the previous year.

“The differences are that, we will have a major cyber game competition this year and also a photography contest which are open to everyone,” he pointed out.

On top of that, visitors could also participate in e-waste campaign by bringing old CPUs or monitors in exchange for lucky draw entries. There will also be a blood and organ donation campaign during the second and third day of the event.

Meanwhile, visitors who purchased more than RM300 worth of products in one bill are also entitle for one lucky draw entry.

“One of the main programme highlight is the Windows 8 lauching by Microsoft and also Unifi launch for Sarawak region,” he explained. “We have series of programme arranged for the people who come and visit the fair. It will be much more than just a digital fair, it will be a Digital Lifestyle Fair.”

The largest ICT expo in Sarawak is open for public from 11am to 9pm during its three-day event.