KUCHING: PropertyGuru.com, Southeast Asia’s popular online property portal, has registered record mobile downloads and page views within Malaysia and its neighbouring countries, affirming the group’s growth track in the region.
According to the group in a press release, downloads for the PropertyGuru mobile apps for consumers and agents have exceeded the 50,000 mark since launching in August 2012, 80 per cent of which come from property seekers searching for real estate buying, renting and investments.
This increase is consistent with the rising demand for the company’s mobile-base products and services in a fast growing regional mobile market, where total downloads from all PropertyGuru apps have exploded by 1,663 per cent since 2011 (n Malaysia, Singapore, Thailand and Indonesia combined).
“Progressively, we are strengthening our dominant presence in Thailand, Singapore and Indonesia while closing the gap with our competitors in Malaysia. We have also upped our marketing to grow our visibility and this has helped us to gain more traction in the market,” revealed senior vice president (International) of PropertyGuru, James Sundram.
“Our founding principle has always been education and intelligence – helping more people make more informed property decisions with timely, relevant and insightful content. This brings us closer to them,” added Sundram.
PropertyGuru also recently made headlines at the recent OPP Awards for Excellence by clinching Best Innovation – Gold for mobile applications. The exponential growth in mobile downloads and traffic caps off the Company’s focus on mobile strategy in the region where 12 apps for 4 countries in 3 languages were released within the year.
The mobile app downloads have also contributed towards increasing page views to the PropertyGuru.com.my site, accounting for over 90 per cent increase in web traffic between 2Q and 3Q alone. The number has hit the three million mark (September 2012) from approximately 44,500 in May 2012.
This rise in popularity for PropertyGuru.com.my among Malaysians and across the region has been attributed to many factors such as: its positioning as a credible source of market intelligence, extensive site listings, a visible and aggressive brand strategy and the growing familiarity and confidence of the brand among locals.