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Fitzroy Place targets Malaysian investors

by Ronnie Teo, ronnieteo@theborneopost.com. Posted on December 31, 2012, Monday

WALKING DISTANCE: An artist’s impression of Fitzroy Place upon completion. Fitzrovia has also long been a magnet for students from around the world for centuries, whereby students are within walking distance of colleges, schools and universities.

KUCHING: London-based property developer Examplar is targeting Malaysian investors with its projects such as Fitzroy Place with strong financial backing, suitable location and the history of its developer.

Daniel Van Gelder

According to Examplar founding director, Daniel Van Gelder in an interview with The Borneo Post, Malaysian investors can be rest assured of proper investments in real estate as Fitzroy Place is being financed by a reputable asset manager.

“Firstly, in these turbulent times, investors need to know their investments are in safe hands. Fitzroy Place is being financed by Aviva Investors, the global asset management business of Aviva plc, one of the largest pension funds in the world,” he highlighted during the interview.

“As long-term owners and developers of real estate, Aviva Investors has an established track record in award-winning and best in class real estate projects.”

This, Van Gelder noted, was followed by its unrivalled location. To note, Fitzroy Place is located in Fitzrovia, an area of London bordered by Mayfair, Soho, Marylebone, Bloomsbury and Regents Park.

“Most importantly, the scheme is literally a five minute walk to Oxford Circus and Regent Street, the beating heart of London,” he added. “London is best enjoyed on foot, and from Fitzroy Place you can walk everywhere.

“Many famous streets are on your doorstep including Oxford Street, Regent Street, Bond Street and Marylebone High Street.”

He added that there were several underground stations nearby including Oxford Circus, a five minute walk away, as well as mainline railway stations at Euston, King’s Cross and St. Pancras.

The latter is also home to London’s Eurostar terminal, from where one can visit Paris in just over two hours.

“London’s new Crossrail service, due to open in 2017, will offer a direct service to London Heathrow Airport with a journey time of thirty minutes.

“There will only be six Crossrail stations in central London and we have one within a five minute stroll from Fitzroy Place,” he enthused.

Fitzroy Place has a total of 235 luxury apartment units in various sizes. Sizes of standard one-to-three-bedroom unit apartments range between 379 square feet (sq ft) and 1,942 sq ft, whereas the pent houses’ sizes range between 2,217 sq ft and 4,824 sq ft.

Additionally, Fitzrovia has also long been a magnet for students from around the world for centuries.

Here, students are within walking distance of colleges, schools and universities. London is the only city in the world with three of the world’s top thirty universities.

Two of them, University College London and King’s College London, are near Fitzroy Place, as are the London School of Economics and the University of Westminster.

Central St Martins, one of the world’s most celebrated art colleges, the Royal Academy of Music and the London College of Fashion, also have campuses nearby.

“When we established Exemplar in 2003, we wanted to challenge our peers to be better; to use our imagination and experience to deliver exceptional buildings, be they offices, retail, residential or leisure,” the founding director told.

“Nine years on, we are delighted to have worked on over four million square feet of buildings making us one of the most active property developers in London – and our brand has indeed become synonymous with quality.”

The final key to the group’s success, he added, was partnership at every stage – from those who help finance its developments to those who occupy them.

So far, Van Gelder said these have included revered institutions including The Crown Estate, The City of London Corporation, The Bedford Estates and the Canadian Government, as well as many multi-national funds including Aviva Investors, Morgan Stanley, GE and UBS.

The founding director concluded by noting that the price of Fitzroy Place begins from 800,000 pounds. The development is slated to be completed in the autumn of 2014.

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