NEW STORE: Bosch Home Appliances, Europe’s leading household appliances has launched its first brand store.
PETALING JAYA: Bosch Home Appliances, Europe’s leading household appliances has launched its first brand store, a joint-venture between its Malaysian brand custodian, BSH Home Appliances Sdn Bhd, and ESH (M) Sdn Bhd, here yesterday.
BSH Home Appliances managing director, Gary Ong said the company had more than 250 products to offer to its customers and the establishment of the brand store was to provide an exclusive and interactive shopping experience for the customers.
“Currently the best selling home appliance is the front-loader washing machine,” he told reporters at the launch yesterday.
Ong said that Bosch had more than 100 dealers in the country with many of them in the central region of Peninsular Malaysia.
“Expansion plans may only include the central region at the moment and the brand new store we have just launched serves as a platform for Bosch Home Appliance to reinforce its foothold in Malaysia.”
The brand store offers a wide range of Bosch products, from fridges, cooking appliances, dishwashers, washing machines to dryers, irons, vacuum cleaners, food preparation appliances and coffee machines. — Bernama