‘Gangnam Style’ flashmob marks launch of AmBank Prosperity Bonanza! Campaign

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The AmBank (M) Berhad (AmBank) and AmIslamic Bank Berhad (AMIslamic Bank) staff taking part in the flashmob event at Suria Sabah, yesterday.

KOTA KINABALU: Forty AmBank (M) Berhad (AmBank) and AmIslamic Bank Berhad (AMIslamic Bank) staff from three branches in the city yesterday participated in a five-minute ‘Gangnam Style’ flashmob at Suria Sabah, in conjunction with the launch of the  AmBank Prosperity Bonanza! Campaign.

The participants, all wearing red t-shirt, drew a big crowd at the shopping mall with their version of the massively popular ‘Gangnam Style’ dance at 12 noon.

The AmBank Prosperity Bonanza! Campaign offer customers a chance to win the Grand Prize of RM388,888 by just depositing a minimum of RM1,000 in their AmBank or AMIslamic Bank Current or Saving Accounts or RM10,000 in Fixed Deposit or Term Deposit.

Customers are also eligible to win the first prize of RM18,888 cash or daily prizes of RM888 cash each. There are 14 first prizes where each state will have a winner.

The campaign, which runs from 16 January until 31 March, is open to all individual and non-individual retail deposit customers, both new and existing.

“With the Chinese New Year just around the corner, we want to share our ‘prosperity’ with our customers by offering the Grand Prize of RM388,888. It is a simple contest, no slogans or creative signatures required,” said Ambank Managing Director, Retail Banking, Paul Lewis.

“The objective of this campaign is to reward customers for banking with AmBank and AmIslamic Bank by providing exciting rewards. As a gesture of goodwill and appreciation, existing deposit customers are instantly accorded double qualifying entries as a reward for their loyalty and support,” added Lewis.

The AmBank Prosperity Bonanza! Campaign is also supported by multiple deposit-centric activities, namely the Top Rate Fixed Deposit or Term Deposit Promotion, ‘Gong Xi Fa Cai Campaign’ and ‘Prosperity Bundle’, which are running concurrently.

The Top Rate Fixed Deposit or Term Deposit Promotion offers a promotional rate of 3.80 percent per annum with a minimum placement of RM100,000. The promotion was opened to both new and existing customers and valid until 6 February 2013 or upon reaching RM600 million, whichever is earlier. The overall limit of RM600 million was achieved and taken up within 10 days.

The ‘Gong Xi Fa Cai Campaign’ rewards customers with an exclusive gift when they deposit a minimum of RM2,000 in their AmBank or AmIslamic Bank Current and Savings Account.

During the flashmob event yesterday, the participants handed out mandarin oranges to the visitors at the shopping mall.