MIRI: Miri City achieved another milestone yesterday when a leading cinema operator Golden Screen Cinemas (GSC) Sdn Bhd, opened its GSC Bintang Megamall, its first cinema in Sarawak, under the GSC Lite branding.
GSC chief executive officer Koh Mei Lee said the eight-screen GSC Bintang Megamall is also the first GSC cinema to open with all digital halls in the GSC chain. It also has the first three digital (3D) halls.
“With GSC Bintang Megamall, GSC now has a total of 27 GSC cinemas and 228 screens nationwide including 93 digital halls.
GSC chain will be fully digital by 2014 as we continue to convert our current 35mm projectors to digital ones. All new GSC cinemas will be in digital from this year onwards,” said Koh at the launch of the GSC Bintang Megamall yesterday.
Among those present were the executive chairman of Miri Housing Group of Companies Dato Lau Siu Wai, general manager of GSC Irving Chee, Bintang Megamall executive director Ricky Lau and senior assistant Cinema manager Eugene George.
Koh added GSC Bintang Megamall which was built at a cost of RM17.5 million, has a total seating capacity of 1,010 seats to cater for Miri community and beyond. It is located at the fourth Floor of the shopping complex.
It also provides online ticketing facility for Internet and mobile purchases as well as GSC e-voucher facility for corporate loyalty programmes and promotion.
GSC according to Koh also planned to open its second cinema in Sarawak, a 10 screen GSC City One Mall, Kuching before the end of first quarter 2013, followed by a 10-screen GSC Palm Mall, Seremban and 11-screen GSC Nu Sentral, KL before the year end.
For 2014 it has already signed for GSC 101 City Mall, Putrajaya and GSC Aman Central, Kedah.
In conjunction with the new cinema opening, GSC Bintang Megamall patrons will enjoy complimentary ‘Wizard of Oz” multi-purpose pouch with each purchase of GSC combo 3 (while stock last) and 1,000 ‘Buy 2 Free 1’ vouchers with every two tickets purchased at the ticketing counter.
Movies shown this weekend will have special movie character appearances such as ‘Iron Man’ and ‘G.I Joe Ninja’, balloon giveaway, ‘G.I Joe’ Xbox game and movie themed block puzzle games.
Ticket prices range from RM5 to RM16 depending on the time of the shows and the types of theatre.
GSC, the nation’s leading cinema exhibitor and distributor introduced digital 3-D films in June 2008 and digital 2-D films in May 2009.
Currently, GSC has 93 digital halls nationwide which includes the largest digital hall – a 555-seater GSC Maxx on the 10th floor of Berjaya Times Square.
Besides movies, GSC halls also cater for events like gala premieres, press conferences, product launch and seminars. GSC cinemas provide ready luxurious theatre style seating with facilities like wide screen projection and LCD projector for full audio-visual presentation for event organisers.