KUCHING: Great Eastern Takaful Sdn Bhd (Great Eastern Takaful) has appointed Zafri Abdul Halim as the new chief executive officer (CEO) of the family takaful company effective from March 1, 2013.
In a press release, the company stated that the new CEO held a Master of Science in Project Management from George Washington University and a Bachelors Degree in Accountancy in addition to being a member of Malaysian Institute of Accountant and a certified Chartered Accountant.
“With his vast experience in the financial industry spanning over 20 years, Zafri is well-placed to drive Great Eastern Group’s long term plan in the expansion of its takaful business locally.
“He’s not new to the Great Eastern Group as he’s one of the pioneers in laying the foundation of Great Eastern Takaful.
“He was the company’s chief financial officer in which he oversaw all financial and fiscal management aspects of the company’s operations both locally and regionally, in line with the Group’s overall strategic objectives.
Zafri said, “I am honoured to be given the opportunity to further develop the company.
“We have tremendous amount of support from Great Eastern and coupled with our strong brand equity, range of products, dedicated employees, distribution partners and agency force, I have no doubt that we will be a force to reckon with.
“We will pursue our main strategies in penetrating the local market with our dual agency approach and direct agency under Great Eastern Takaful Own Agency (GOA).”
Great Eastern Takaful chairman Datuk Kamaruddin Taib said, “Zafri’s vast knowledge and experience together with his strong strategic leadership, will position him well to further grow the business forward and keep us at the forefront of the industry.”