KUALA LUMPUR: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) today launched its value-for-money ‘S-Series’ with three new variants for Viva, Myvi and Alza.
Its Managing Director Datuk Aminar Rashid Salleh said the group aimed to achieve sales of 7,500 units of the S-Series monthly in the domestic market.
“We need to produce more value-added products in order to remain relevant in the market and the introduction of the S-Series will further boost our sales,” he told reporters before the launch of the S-Series yesterday.
Deputy Prime Minister Tan Sri Muhyiddin Yassin later launched the S-Series after laying the first foundation stone for Perodua’s new RM790 million factory.
Aminar Rashid said the launch of the new variants would contribute towards achieving the car maker’s 194,000 sales target this year, and account for some 45 per cent of its total sales units this year.
“We have worked diligently to further improve our efficiency and transfer whatever savings we earn to our customers, in line with the government’s call to give greater value in our products and services.
“It is our cost reduction process that we have been practising for the past two years that allows us to produce more value-added products without increasing the car price,” he said.
He added that it was due this practice that it managed to offer customers a value average of RM4,500 per unit for the S-Series.
“The S-Series will offer overall total value of ownership with additional features at no additional cost to customers,” he said.
On market share, he hoped that Perodua would maintain its market share of 30 per cent in the local market this year.
In conjunction with the launch, Perodua will also offer three years free service for all models registered after March 15, 2013.
The S-Series variants will be available at Perodua showrooms from March 14 onwards. — Bernama