KUALA LUMPUR: MILO®, Malaysia’s leading nutritious beverage, launched Malaysia Breakfast Day as part of its on-going nationwide campaign The MILO® Breakfast Movement.
The campaign – strengthening the MILO®’s focus to its brand heritage of breakfast – calls upon all Malaysians to join in a mass pledge of adopting the breakfast habit for a healthier and balanced lifestyle.
“Malaysia Breakfast Day is going to be the biggest breakfast event of the year and a climax to the series of initiatives carried throughout The MILO® Breakfast Movement,” said Ho Hau Chieh, executive director of Dairy Business Unit, Nestlé Products Sdn Bhd.
Special guest, celebrity master chef Sabri Hassan joins the bandwagon in helping Malaysians realise the importance of breakfast as part of their daily routines and how MILO plays an important role during this occasion.
This year’s Malaysia Breakfast Day will take place on May 5 at Universiti Putra Malaysia (UPM) and is open to public with free admission.
Apart from MILO® giving away 20,000 free breakfast packs that Sunday morning, the public can also look forward to The MILO® Breakfast Run, MILO®’s initiative to support participants who want to put into practice living a healthy lifestyle.
On Malaysia Breakfast Day, MILO® will lead a record-breaking attempt in the Guinness World Book of Records in serving ‘The most Chocolate Malt Beverages consumed in a Single Breakfast Sitting’.
On-ground touch-points to reach out to all Malaysians around the region are included through a series of concourse events themed ‘MILO Breakfast Champion’ in Penang, Pahang, Johor, Klang Valley and Sabah.
For more information on Malaysia Breakfast Day and its activities, visit www.milo.com.my/breakfast.