New Citi Prestige Card brings global privileges to affluent Malaysians

PRESTIGE: Anand Cavale (left) and Sanjeev Nanavati, Citibank Berhad  CEO at the launch of the Citi Prestige Card.

PRESTIGE: Anand Cavale (left) and Sanjeev Nanavati, Citibank Berhad  CEO at the launch of the Citi Prestige Card.

KUALA LUMPUR: Citibank Berhad yesterday launched the new Citi Prestige Card, Citi’s first global credit card offering that leverages on the bank’s unique global footprint and relationships to deliver a world of experiences to cardmembers – at home and wherever they travel.

Citi Prestige Card offers unparalleled benefits including a dedicated Citi Prestige Global Concierge, available 24/7 to fulfil all lifestyle needs of affluent consumers with local and global expertise; access to unique experiences and global events; complimentary night stay at 800 hotels globally and unlimited access to over 600 airport lounges worldw ide, all tailored to meet the evolving spending patterns of the affluent segment.

“In this age of globalization, with the increased frequency of travel and easy access to real time media, the needs of affluent customers have converged to be more consistent worldwide.

“Designed together with a global team and  adapted for the Malaysian market, the Citi Prestige Card provides consistent features, benefits, recognition and coverage across the globe for the affluent Malaysian,” explains Anand Cavale, managing  director, Cards & Consumer Lending, Citibank Berhad.

Malaysia is one of five pilot countries selected to launch the Citi Prestige Card due to its attractive market size and sustained economic growth despite the general global economic slowdown.

The Citi Prestige Card is also the first credit card to be issued under the MasterCard World Elite platform in the Asia Pacific region.

According to Datamonitor Asia Pacific Wealth Model 2011 report, the wealth of Malaysian consumers is expected to increase at a steady pace of 7 per cent, reaching 500,000 individuals in 2015.

With the launch of Citi Prestige Card, Citibank aims to achieve 30 per cent market share in this segment over the next three years.

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