EXTENDING EAST: Moo Cow is aiming to open four new outlets in Sabah and Sarawak.
KUALA LUMPUR: Malaysian frozen yoghurt retailer Moo Cow International Sdn Bhd aims to open four new outlets by year-end in Sabah and Sarawak.
Chief executive officer Clifford Too said there were also plans to open outlets in Central Asia and in Europe next year.
“Since our first store opening in 2010, we have 16 stores, and it is our aim to grow a controlled number of stores annually to create a sustainable growth momentum in Malaysia,” he told reporters at the memorandum of understanding (Mou) signing with Werebits Sdn Bhd on integrated mobile loyalty application.
Clifford said Moo Cow had chosen Chopink, a cardless loyalty system developed by Werebits, to be integrated with its point-of-sale (POS) system.
“Mobile phone-based app Chopink will replace Moo Cow’s paper-based loyalty chop cards as part of the latter’s customer engagement and retention efforts in driving business growth.
“Moo Cow is the first retailer in the country to implement an integrated POS system with Chopink as a customer loyalty solution,” he said.
By integrating its POS system with the mobile-based loyalty app, Moo Cow hoped to essentially revolutionise the way it attracts, engages and retains customers in the mobile age, he said.
“With the highly competitive nature of the food and beverage business, we needed a platform to engage customers effectively on a continuous basis without having to invest on extensive information technology hardware and software.
“Now with the integration of its POS system with Chopink, Moo Cow will be able to identify, track and interact with regular customers to refine their future customer engagement strategies,” he added.
Werebits is a developer of web and mobile applications for the retail, food and beverage, and recreation industries. — Bernama