Julie’s aims for 10 pct sales growth this year

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GROWTH TARGET: Image shows a tasting team checking the biscuits for Julie’s ‘special kind of crunch’. Perfect Food Manufacturing (M) Sdn Bhd, the company that produces Julie’s biscuits, is aiming for a 10 per cent sales growth, with the introduction of three new products this year.

KUALA LUMPUR: Perfect Food Manufacturing (M) Sdn Bhd, the company that produces Julie’s biscuits, is aiming for a 10 per cent sales growth, with the introduction of three new products this year.

Last year, the company registered RM200 million sales.

“We’ll continue to expand on the new products as we see the demand from our customers not only from within but also from abroad.

“In order to meet our demand, we’ve to be innovative.

We want to project the Malaysian brand in the eyes of the world that we can really produce world-class standard products,” general manager (Sales and Marketing) Martin Ang told a luncheon business talk entitled ‘Journey to Success: The Stories of Julie’s’.

Ang said Julie’s had been participating in many government programmes and activities to ensure its products were everywhere.

“It has also gone to other countries on its own initiative and explored potential new markets abroad in collaboration with the Malaysia External Trade Development Corporation (Matrade),” he said.

Currently, Julie’s is present in 16 countries in Asia and soon will be in Europe and Latin America.

With the current sales ratio at 70:30 local and foreign, the company hopes to clinch the 50:50 target in two years, Ang said.

He urged small and medium enterprises to be innovative in terms of packaging to meet global market requirements.

“Packaging is very important as people will see the packaging first before buying the product.

Next, is the quality of the products,” he added. — Bernama