TOP introduces breakthrough anti-mite dust formula

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CLEANING FORMULA: TOP powder detergent is available in Super Colour, Super Hygienic, Super White, and Super Low Suds while TOP Concentrated Liquid Detergent range includes Fresh Tropicana, Blue Oceania, Colour Care, Anti-bacteria, and Low Suds.

BANDAR UTAMA: The number one detergent brand in Malaysia, TOP, which is acclaimed for its innovations in cleaning power and anti-malodour expertise, is proud to introduce a breakthrough cleaning formula that effectively removes mite dust from laundry. The much sought after solution comes to delight of people experiencing respiratory system-related allergies linked to mite dust.

Being the first detergent to introduce the anti -malodour technology in Malaysia, which sets a new performance standard for the detergent industry, TOP continues to lead the industry with the launch of a unique Anti-Mite Dust solution across its entire detergent range. The introduction was made known to the public during the TOP – Innovation for Better Living Hygienic Cleaning Awareness Road Show One Utama Shopping Centre.

The interactive and educational health and hygiene event enlightened the public on critical issues relating to laundry challenges such as malodour, mite dust and allergies, bacteria, common stains removal, and the use of suitable detergents for different washing needs to achieve the best cleaning results.

“ Mite dust consists of the droppings and dead bodies of dust mites, and is commonly found in house dust.  Enzymes and proteins found in mite dust are potent antigens that trigger up to 80% of in-house allergies, making mite dust the No. 1 allergen in Malaysian homes. Up to 85% of asthma, hay fever and rhinitis patients are affected by it, especially among children,” said Dr. Loo Chun Pin, ENT specialist, Hospital Sg. Buloh.

TOP powder and liquid detergents are sold at major hypermarkets, supermarkets, minimarkets, and provision stores nationwide. TOP is a proud brand marketed by Southern Lion Sdn Bhd (http://www.southernlion.com.my).