KUALA LUMPUR: Having the highest agency pool of 17,000 life planners, the largest and most established life insurance company in Malaysia, Great Eastern Life Assurance (Malaysia) Bhd (Great Eastern Life) yesteray announced that it will invest RM20 million in its agency transformation plan that involves major training facilities upgrade, new training curriculum and agency support services.
This strategic plan aims to recruit and retain talents as well as enhance the company’s life planners’ professionalism and increase their productivity by 50 per cent come 2017.
The event ‘Transformation Towards Excellence – Evolution of Centre for Excellence and Life Planning Advisors Graduation Ceremony’ was held at Menara Great Eastern. Present were Great Eastern Life director and chief executive officer Datuk Koh Yaw Hui, chief distribution officer Song Hock Wan, and vice president and head of Centre for Excellence Andy Ng.
“This transformation plan is a strategic move necessary to bring our life planners to greater heights, setting a new industry benchmark as they become the most trusted and professional life planners in Malaysia.
This is made possible by providing them with an environment conducive to learning, best-in-class training curriculum and support services,” shared Dato Koh Yaw Hui, Director and Chief Executive Officer of Great Eastern Life.
Under the agency transformation plan, Great Eastern Life’s training centre namely Centre for Excellence will receive an extensive face-lift with its expansion to accommodate a 60,000 square feet training space and additional training facilities such as theatre style auditoriums, cafeteria, grooming rooms and state-of-the-art training equipment, making it the biggest training centre for the Great Eastern Group, the group said in a press release.
Scheduled for completion by end of this year, the Centre for Excellence which is located at Level 6 of Menara Great Eastern is meant to be cutting-edge in all aspects; designed to provide its agency force an unrestrictive and comfortable training and learning space.
On top of that, Great Eastern Life is partnering with an established private university to develop a new training curriculum which focuses on functional and leadership competencies.
The life planners will then be equipped with in-depth financial knowledge and leadership skills, setting them with a competitive advantage. Great Eastern Life is also establishing the Great Eastern Life Planning Advisory Services Centre (GELPAS), a new life planner support centre which provides a one stop financial solution centre for its Life Planning Advisors (LPA), a group of Great Eastern Life’s very own professional agents who have graduated from the Life Planning Advisor Programme.
Held in conjunction with the announcement of the agency transformation plan, the Life Planning Advisors’ Graduation Ceremony sees 176 Life Planning Advisors graduate to join the throng of 2,300 professional LPA in offering financial planning and solutions to meet the expectations of increasingly sophisticated policyholders.
The LPA Programme is Great Eastern Life’s signature certification programme specially designed to equip life planners with the competency to provide comprehensive life planning advisory covering protection, education, retirement and essential estate planning solutions to policyholders.