STB wins gold travel award for print campaign


KUCHING: Sarawak Tourism Board (STB) has won the Pacific Asia Travel Association (Pata) Gold Award 2013 for its Sarawak Tourism Re-Imaging Campaign in the Marketing Media — Travel Advertisement Print Media.

Malaysia received two Pata Gold Awards at the international membership association’s award ceremony held in Chengdu, China recently.

The other was won by the Frangipani Langkawi Resort and Spa for its Eco-Walk and Training.

STB CEO Datuk Rashid Khan received the award for the print campaign conceptualised and created by STB’s creative agency Integrated Strategic Communications.

“This is another big endorsement of our efforts to further promote Sarawak in the global tourism arena. This is the third international award received by the board for its re-imaging campaign,” Rashid said in a press statement.

The press statement added that Pata judges were most impressed with the quality of STB’s entry, and indeed the overall high standard of entries submitted this year.

This year’s awards attracted 165 entries from 60 organisations and individuals worldwide.

Last year, STB won the gold prize for the prestigious Golden Gate Award at the ITB (International Tourism Exchange) Berlin travel show and the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards in New York.

Arising from this campaign, STB saw some 4.07 million tourists visiting the state last year — an impressive 9 per cent increase in arrivals compared to the previous year.

Foreign arrivals alone grew by 12.4 per cent.

“We will strive harder and will endeavour to perform even better this year,” said Rashid.