LABUAN,: An established hotel chain, Dorsett Grand Labuan is striving towards becoming an activist organisation committed to the pursuit of positive social and environmental change, and displays corporate social responsibility, value and support.
Its general manager, Alfred Paulsen said corporate social responsibility (CSR) programmes which did not receive media attention previously, had taken a back seat and should be bolstered for the good of the local communities.
“CSR in this region is an emerging trend, and it should be one of the pillars of the brand to help the community, as this will be positive,” he said at a press conference after a Safety Week Thursday.
“We have programmes for the needy, like school children and kindergarten pupils, we rendered financial assistance not only in Labuan but also outside of the island,” he said.
Paulsen said the hotel managed to raise funds amounting to RM60,000 during the Christmas charity fund, adding the proceeds would be channelled to the Paitan Kindergarten in Beluran, Sabah.
He said the hotel management had identified 11 houses for repair works, as part of its CSR charity programmes. — BERNAMA