MIRI: Sarawak Tourism Board (STB) launched the Car Sticker Campaign here yesterday in conjunction with the upcoming Borneo Jazz 2014 to be held on May 9 to 10.
Miri City mayor Lawrence Lai and STB chief operating officer Datuk Rashid Khan launched the sticker campaign at Jalan Kingsway opposite the Resident Office here.
About 500 Borneo Jazz 2014 car stickers will be distributed to motorists through The Borneo Post office at Jalan Sri Dagang, Miri Waterfront and Visitors Information Centre at Jalan Melayu and those interested are welcome to collect the free stickers at these locations.
“This move by the organiser of the event is a welcome step to create awareness to members of the public and all road users about the upcoming Borneo Jazz to be held as part of major events in conjunction with Visit Sarawak Year 2014 and Miri May Fest,” said Rashid.
Throughout April, one lucky car owner spotted displaying the Borneo Jazz car sticker will stand a chance to win two sets of two-day tickets to Borneo Jazz 2014, worth up to RM280.
No slogan, question or purchase is required to participate in the campaign.
Fifty winners will be picked during the period and winners will be announced by the first week of May through Borneo Jazz website www.jazzborneo.com as well as by The Borneo Post, Utusan Borneo, and See Hua Daily News.
The contest is open to all cars including Bruneian or Indonesian cars spotted in Miri and it is only valid within Miri.
All winners are required to present their vehicle’s original car registration document at the point of prize redemption, and the prizes are not exchangeable for cash.
The annual Borneo Jazz, formerly known as the Miri International Jazz Festival, is entering its 9th year and will see two days of jazz music at Parkcity Everly Hotel here.
This year’s line-up promises to be exciting, with performing bands covering a wide range of influences such as those from Georgia, Germany, Cuba, Martinique, Indonesia, the United Kingdom, Malaysia, as well as Sarawak’s own jazz artist established in China.
According to Rashid, the event this year will include jamming sessions with the Borneo Jazz performers.
One of the aims of the event is to create an unforgettable international experience to promote Sarawak as the region’s premier destination, emphasizing on performing arts and at the same time, to attract more visitors to the state.
Another event to be held at the same venue is the food and village mart on both days of the festival.
Sarawak Tourism Board encourages festival goers to look out for attractive promotional offers and discounts for tickets on their website at www.jazzborneo.com.