KUCHING:The recently appointed chief executive officer of Tune Group Sdn Bhd, Tan Hong Kheng needs little time to blend in into his new role, thanks to his long association with the group.
In his previous capacity, Hong Kheng had been responsible to oversee investments by the CIMB group since 2007 in Tune Money and Tune Ins Holdings Bhd.
“The wonderful support and strong sense of camaraderie among everyone in the group has made settling into my new role very smooth.
“For me, the timing is right as the group enters and undergoes this terrific growth phase with many exciting opportunities ahead. The businesses in the group may be varied but we have a coherent and cohesive lifestyle brand.
“There is a unique culture here and that is what I find very fascinating. I feel very welcome and very much at home,” said the former banker in a statement.
“We are now housing all Tune group companies under one roof at Wisma Tune at Jalan Dungun in Damansara Heights and this is a tremendous opportunity for all the businesses to build on our strengths together, capitalising on each other’s experiences, networks, niches and advantages.”
In his new role, Tan oversees the reporting and performance structures of the various businesses within Tune Group and monitors the strategic direction and execution of those businesses.
This is on top of overseeing corporate finance and strategy for Tune Group and enhancing capital structures.
“Tune Hotels is continuing with its rapid expansion in Malaysia and abroad, chalking up seven million guests now and growing; while Tune Insurance is gaining a foothold as the preferred lifestyle and travel insurance brand.
“More Malaysians are using Tune Talk Mobile Prepaid and AirAsia BIG Loyalty Programme is gaining good momentum.
“Epsom College in Malaysia is coming along nicely for its launch in September and it will have some of the most excellent schooling facilities around with all its academic staff being specially selected UK teachers,” he said.
“We see so much potential in everyone and to harness everyone’s talents and energies to bring about synergies, including with the AirAsia Group and QPR, would be fantastic. This can only benefit our other group members,” he added.