Cyclists setting off on their 20km ride during the second Kuching Car Free Morning yesterday.
KUCHING: Around 300 cyclists participated in the second edition of The Kuching Car Free Morning (KCFM) yesterday.
The environmental community event was organised by AsiaTourismAlliance.com (ATA) which had co-organised the Kuala Lumpur Car Free Morning.
BodyJam instructors from Level Up Fitness led the warm-up before participants were flagged off in front of Sarawak Plaza by ATA president and chief executive officer Kho Sze Min, ATA executive vice chairman and chief operating officer Jamilah Shukri and captain of Kuching Cops Cycling Club ASP Ricky Poh.
Kho was encouraged by the online sign ups.
“It tells us that people are constantly supportive towards achieving a greener city, and concern about their fitness level,” he said.
The first Kuching Car Free Morning saw up to 1,000 participants taking part.
The plan is to hold the event every second Sunday of the month, jointly organised with local councils and strategic partners in the hope of turning it into an iconic green tourism product.
ATA is constantly exploring new activities including morning mass fitness at the Kuching Waterfront in addition to the normal cycling, jogging, walking and roller blading to encourage youths, urban dwellers and tourists to keep a healthy lifestyle.
KCFM aims at receding carbon emission to 40 percent by 2020.
Yesterday’s event saw the participation of Sarawak Economic Development Corporation (SEDC), Kuching City North Commission (DBKU), Tourism Ministry Sarawak and Royal Malaysia Police as event partners.
Playing supporting roles were Tourism Malaysia Sarawak, Sarawak Tourism Board, Sarawak Cycling Association. The official magazine was Cycling Malaysia and Running Malaysia.
The event was sponsored by Level Up Fitness, Polygon, Milo and Waters.
For more information on the next KCFM, visit AsiaTourismAlliance.com.