KUALA LUMPUR: The seventh edition of the Malaysia Effie Awards themed ‘The Journey to Greatness’, saw two gold, six silver and six bronze awards given out.
Malaysia Effie Awards gold winner Wonda’s ‘Five-dimensional Premium Gourmet Coffee’ campaign members with (from third left) Astro content and marketing strategy chief operating officer Henry Tan, Association of Accredited Advertising Agents of Malaysia honorary life president Tan Sri Vincent Lee, organising committee chairman Chan Sheow Vern, Nestle communications director Khoo Kar Khoon and Google Asia Pacific chief marketing officer Simon Khan at the Effie Awards Malaysia 2014.
Malaysia Effie Awards 2014 awarded two gold awards to Coca-Cola’s #sharemycokelah Manglish cans and Permanis Sandilands Sdn Bhd’s Wonda’s “The five-dimensional Premium Gourmet Coffee” advertising campaigns.
The primary agency for Coca-Cola’s campaign was Mediacompete with partners Geometry Global, The New Straits Times Press and Kinetic, while Wonda’s primary agency was Dentsu Malaysia.
The Effie Awards are part
of a globally-acclaimed programme to reward effective marketing and advertising campaigns.
Two silvers were awarded in the Small Budget Category to Havas Media for Betadine mouthwash’s YouTube-only “Laugh and Learn” campaign, and to BBDO Malaysia for Levi’s “Waterless Project”.
Organising chairperson Chan Sheow Vern said the 2014 Malaysia Effie Awards recognised these campaigns that combined the best of what had always mattered.
Effective marketing campaigns are successful collaborations between advertisers, agencies and media.
The Effie Awards Malaysia aimed to highlight marketing ideas that work and help identify the drivers behind effective advertising, she said.
The Malaysia Effie Awards are organised by the Association of Accredited Advertising Agents Malaysia, supported by MAA and Media Specialists Association, and endorsed by Malaysia External Trade Development Corporation.