Tune Talk attracts younger market segment through MIMMA partnership

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KUCHING: Tune Talk Sdn Bhd (Tune Talk) has revealed that with the Mixed Martial Arts (MMA) creating big waves locally, the operator is benefitting from this through its partnership with Malaysian Invasion Mixed Martial Arts (MIMMA), especially in attracting a younger market segment.

In an email interview, Jason Lo, chief executive officer of Tune Talk, shared that MIMMA is in its second season now, and they could see the number of participants has doubled from last season.

On how Tune Talk has benefitted from the current MMA explosion locally through MIMMA, especially in attracting a younger market segment, Lo replied that they managed to promote Tune Talk as the sponsor of MIMMA.

At the same time, the company had also managed to penetrate two different industries – telco and sports – at the same time.

In Sarawak specifically, Lo highlighted that Sarawak has always been Tune Talk’s biggest subscriber base outside Klang Valley.

“Thanks to the nationwide invasion, we are now closer to our fans in Sarawak. Towards the horizon we could see that our subscriber base in Sarawak will be bigger and stronger,” he said.

Lo added that they are constantly upgrading their network and services to ensure the quality of the services towards their subscribers in Sarawak will be at its best.

In regards as to why Tune Talk decided to pick up this sport, Lo explained that the reason is because it is still a niche sport in Malaysia.

“We are hoping with our full dedication and hard work, we can grow the MMA scene in Malaysia and make MIMMA as the biggest amateur MMA fighting championship in the world,” Lo enthused, adding that MIMMA is currently the biggest in Asia.

He further highlighted that Tune Talk is rapidly expanding parallel to the development of MIMMA in Malaysia.

“I could say we have conquered the MMA scene and slowly we are converting them to be a part of our family. It is all about the cool effect being in our family,” Lo said.

With Tune Talk having been in the industry for the past five years and having captured the attention of 1.5 million subscribers, Lo is confident that the MVNO’s branding has been successful in that everyone knows about Tune Talk already.

“The question now is how MIMMA can leverage on Tune Talk’s brand?” he said.

Overall, Lo shared that 2014 has been great for Tune Talk but that the year 2015 will be even better.

“We have so many great things coming next year which will ensure better customer experience. As mentioned before, Tune Talk has managed to take MIMMA to a higher level with the target to being the biggest amateur MMA competition in the world,” he said.

To know more about Tune Talk, please visit www.tunetalk.com.my