KUCHING: Sony Mobile Communications (Sony Mobile) has unveiled Sony’s latest product in its Xperia E series: the Xperia E3.
Xperia E3 provides unmatched entertainment with fun features including creative camera apps. Its ultra-fast performance and 4G connection also allows consumers to experience all its features in full throttle.
With a quality flagship design body to complement, Xperia E3 is the ideal smartphone for young consumers.
In a press statement, Sony Mobile director of Product Marketing Programme Calum MacDougall said, “E3 combines fast performance with impressive features, all wrapped in our flagship Z series design that you can be proud to show off.”
Sharing the same design style as Sony’s new flagship Z3 series smartphones, Xperia E3 is crafted a style statement right out of the box.
Its slim and lightweight design makes E3 is convenient for easy use with just one hand.
“Whilst most devices begin to deteriorate through wear and tear, the corners on Xperia E3 are designed to prevent scratches in case of an unexpected bump.
“Teamed with a scratch-resistant screen made of durable tempered glass, E3 will keep looking smart and shiny for longer so you can continue to show it off,” Sony said.
Xperia E3 is also available in a range of striking, standout colours including white, black, lime, and copper (colours may vary by market).
Some of its unique features also include a ’shake to start’ app which allows users to customise shortcuts to any app.
“With a simple flick of the wrist you can launch or open Facebook, making accessing your favourite apps easier than ever. The ‘shake to start’ app allows you to control your phone – and impress friends – in all new ways,” Sony said.
The new Sony smartphone is also equipped with a five megapixel camera with HDR to capture stunning photos even with back light and to record HD videos.
Xperia E3 will come pre-loaded with Sony’s latest media apps offering instant access to a world of music and movies through Sony’s Music Unlimited and Video Unlimited services.
On a more technical perspective, Xperia E3 features the advanced Qualcomm Snapdragon 400 processor with quad-core 1.2 GHz CPUs and 4G LTE capabilities.
“Experience all of this stunning entertainment on Xperia E3’s generous 4.5 inch display with Sony’s leading TV technology and IPS for wide viewing angles, while its long-lasting 2330 mAh battery with Battery STAMINA Mode keeps the smartphone going for 14 per cent longer usage, so you can keep the fun streaming in.
“For added flexibility, E3 is also available in a dual SIM variant. Sony’s dual SIM management technology means that users can keep both SIMs active and never miss a call, even when talking on one of them,” Sony added.
Xperia E3 will launch globally in autumn 2014.