KUALA LUMPUR: Bank Simpanan Nasional (BSN) won five awards in the Marketing Excellence Awards 2014 (MEA 2014) held at The Westin, Kuala Lumpur on Oct 17.
Marketing Excellence Awards 2014 (MEA 2014) winners.
The awards were for its ‘You Against Debt’ campaign to promote BSN’s Visa payWave Debit Card launched in December 2013. BSN Visa payWave is the only multi-privilage Visa Debit Card with payWave function in Malaysia.
The five categories won by BSN included Gold Award for Excellence in Content Marketing, Gold Award for Excellence in Marketing Communications, Silver Award for Excellence in Brand Strategy, Silver Award for Excellence in Launch Marketing and Bronze Award for Excellence in Marketing Innovation.
Among renowned brands competing with BSN in the MEA 2014 were Tourism Malaysia, Nokia, Sunsilk, Fonterra Brands Malaysia, Alliance Bank, Citibank, Astro, Tune Talk, Unilever Malaysia, Sweeteners Sandilands, AirAsia BIG Loyalty Programme, Mamee Double Decker, Frog Asia, Ramsay Sime Darby, The Star and Dutch Lady Milk Industries.
According to a press statement issued by BSN:”BSN is proud to receive this recognition. It is a motivation for BSN to remain committed in providing not only the best, but also to remain dynamic and innovative at all time. With this recognition, BSN is recognised as one of the financial institutions able to compete and stand on par with others in the country.”
This Marketing Excellence Award 2014 is to acknowledge the marketing industry’s initiatives for year 2014. More than 50 proponents including government, private and statutory bodies participated in 25 categories of the award evaluated by a panel of judges. Among the panelists are personnel from AirAsia, BMW, Malaysia Airports, Pos Malaysia, Starbucks and Samsung.
More information on MEA 2014 available at http://www.marketing-interactive.com/mea-awards/my/. BSN won the silver in Malaysia Effie Awards 2014, for BSN’s ‘You Against Debt’ campaign in early Oct 2014.
Effie Awards is a prestigious award held in five continents spanning almost 40 countries. In Malaysia, the award is organised by the Malaysian Advertising Association (MAA), Association of Accredited Advertising Agents Malaysia (4As) and Media Specialists Association (MSA) in collaboration with the Malaysia External Trade Development Corporation (Matrade).
The BSN campaign, which promotes a debt-free culture, introduced Visa payWave debit card that has a 5-in-1 functionality; Visa payWave function, Touch-n-Go, PLUSMiles Remuneration and Privileges, BCard Loyalty Program and a 0.5 per cent unlimited cashback.
For more information, contact Customer Service Hotline on 1300 88 1900 BSN or visit www.mybsn.com.my