ZALORA: 12.12 online fever set to become Southeast Asia’s biggest cyber event

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ZALORA Partners with Major e-Commerce Players to Offer Special Deals for 72 Hours Only

KUALA LUMPUR: ZALORA, Asia’s online fashion destination, is partnering with major e-commerce players around the region for 12.12 Online Fever, an online shopping event offering attractive deals on 12 December 2014.

With over 100 partners across Southeast Asia and Hong Kong 12.12 Online Fever is set to become the biggest cyber sale in the region and is Southeast Asia’s answer to Cyber Monday and Single’s Day, giving customers savings across
fashion, food, beauty, travel and more during the shopping season (see Appendix for list of participating sites).

Led by ZALORA, 12.12 Online Fever is part of an effort to promote e-commerce in the region by rallying like-minded partners such as Enrich by Malaysia Airlines, Rakuten, Reebonz, and LINE (see Appendix for list of participating sites) in providing attractive deals for consumers and encourage them to go online and make a purchase. All the participating partners will be put on a joint landing-page that will give customers an overview of the deals and discounts for the day.

Style enthusiasts can expect high street fashion at great prices when they shop at ZALORA. For those who are bitten by the travel bug can now plan for their trips in 2015 as they take advantage of the special deals on flights and hotels with participating partners such as Malaysia Airlines that will be offering weekend deals starting form RM60 for domestic destinations and RM177 for international destinations. While online hotel booking, HotelQuickly is offering RM50 cash voucher for handpicked 3 to 5 star hotels in 14 countries across Asia Pacific.

12.12 Online Fever will be rolled out on the Zalora website at midnight on the 10th of December and will be organized as a build-up of promotions and offers that will peak with the best value added ever for the consumer on the 12th of December, that is why we picked the hashtag #101112DEC. Various campaigns are being planned, from brand specific promotions and free gifts to even an “everything at 12RM campaign.”