KUCHING: Travel agents and tour operators must work hard to ensure quality products and services are delivered to customers, said Tourism Assistant Minister Datuk Talib Zulpilip.
“Sarawak has a lot of tourism products to offer to the world but travel agents and tour operators must do a good job in promoting Sarawak through Class A service.
“They must have integrity, especially when promises are made to customers. As travelers expect good service, travel agents must deliver quality products and services,” he said prior to launching the 6th Matta Travel Fair at Boulevard Shopping Mall here yesterday.
Talib pointed out the various tourism products that are unique to Sarawak and are of particular interest to many travelers.
“First and foremost is our diversity in cultures. With various ethnic backgrounds, Sarawak is a celebration of diversity.
“For those who are interested in religious buildings, we have them all. Those who want to preach or pray in peace, Sarawak is the place. There is something special about Sarawak as we do not quarrel over cultures or religions.
“Travel agents play a role in telling the world of our unique harmony.
“Then we have our flora and fauna. People who want to see forests and jungles, they can see it here,” he enthused.
Meanwhile, organising chairman Chris Kon said the annual fair is aimed at promoting both foreign and domestic tourism.
“It is a venue for customers to come and find out more about exciting holiday packages, low fares and cheap deals.
“I believe it will also bring benefits to the participating tour agents.
“Last year, we received about 9,000 visitors to the fair. This year we are expecting a crowd of more than 10,000,” he said, adding that there are 64 participating booths this time around.
The three-day fair, which will run until March 15, is open to the public between 10am and 9pm.