KUCHING: Sony Mobile Communications (Sony Mobile) has introduced the new Xperia E4 smartphone, which offers ease-of-use, big screen entertainment and powerful battery performance in a high-quality yet affordable design.
“With Xperia E4, we wanted to offer people some of the premium Sony features they have come to expect – with unparalleled ease of use – at a highly-competitive price point,” says Tony McNulty, vice president, Value Category Business Management at Sony Mobile Communications.
“With a simple set-up, great screen and unrivalled two-day battery life we’ve created an on-the-go entertainment device that will keep on going, wherever you are.”
Xperia E4 is built with quick access to your favourite apps and features functions that are user-friendly.
Its two-day battery life draws upon that expertise, integrating a powerful 2,300 mAh battery. This eliminates the need constantly re-charge and hence, the possibility of damaging the battery or phone performance.
“If that isn’t enough, activate Battery STAMINA Mode to optimise how your battery is used and Ultra STAMINA Mode to keep your phone running on its core functions for a week,” Sony Mobile said in a press statement.
“Along with stamina, you also get speed. A high-performing 1.3 GHz Quad-core processor with fast performance means that you can run multiple apps simultaneously, surf the web and stream videos all at once.
“The processor and 1GB of RAM also give you high performance and speed without draining your battery. With 8GB of storage, your Xperia E4 has room to store all of your favourite content too,” it added.
Aside from that, the new Xperia E4 features auto scene recognition, image enhancing features and camera apps.
The Xperia E4 is also designed so that changing your phone settings is quick and easy. Itsuser-friendly system updates ensure you’ll always have easy access to the latest and greatest software available.
“For those new to Xperia, seamless migration from other Android, iOS or Blackberry devices is super quick.
“The Xperia Transfer application, allows you to move contacts, photos, bookmarks, apps, music, messages and much more without the hassle – or the worry of losing anything important,” Sony Mobile said.
Other than that, on top of its affordable price, the Xperia E4 is designed with a premium feel as it boasts a textured surface and slim, curved OmniBalance design, and a scratch-resistant screen adds durability.
Available in classic black and white, the affordable Xperia E4 retains the premium look that Xperia products have become famous for.
The Xperia E4 comes with customisable UI themes and matching cover accessories are available too so you can change your look, inside and out, to match your personal style.
The E4 also features a five inch qHD display and IPS as well as Sony’s superior speakers.
Sony’s new app PartyShare is also built into the new phone. The new app enables the ease of sharing music and pictures through your phone via Wi-Fi Direct.
“The 5MP rear camera, featuring HDR and a whole host of fun camera apps, will help you to create pictures to be proud of, including AR fun, Live on YouTube, Portrait retouch, Sound photo, Timeshift burst, AR effect, Social live, Creative effect, and Sweep panorama.
“A 2MP front camera lets you capture great quality selfies, and with a dedicated selfie app taking your images to a whole new level.”
It added, “Xperia E4 is the perfect companion for consumers looking for a super-easy, yet quality smartphone with great entertainment and long lasting performance.”
Technical Specifications
Camera and video: Main – 5-megapixel camera, Front-facing camera – 2MP, 720p
Display and design: 5 inch (960 x 540 pixels) display, scratch-resistant glass
Processor (CPU): 1.3 GHz Quad Core, ARM Mali-400 MP2, Google Android 4.4 (Kitkat)
Memory and storage: 1 GB RAM, up to 8 GB flash memory, up to 32 GB microSD (card slot)
Connectivity and communication: aGPS, Bluetooth® 4.1 wireless technology, 3.5 mm audio jack, native USB tethering, smart connect, synchronisation via exchange ActiveSync, USB High speed 2.0 and Micro USB support, Wi-Fi and WiFi Hotspot functionality
Sound: Sony 3D Surround Sound technology (VPT), Clear Audio+ – Sound improvement software, xLoud Experience, audio recording, supported file formats: 3GPP™, MP4, AMR, Audio playback, supported file
formats: MP3, 3GPP, MP4, SMF, WAV, OTA, Ogg vorbis, FM Radio with RDS
Networks: GSM GPRS/EDGE (2G), UMTS HSPA (3G)
Weight: 144 grammes
Dimensions: 137 x 74.6 x 10.5 mm
Battery: 2,300 mAh