SESB adopts new tagline to reflect commitment

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Abdul Razak (fourth left) cheerfully pointing to SESB’s new tagline, after the launching ceremony yesterday.

KOTA KINABALU: ‘Your Light, Our Pride’ is Sabah Electricity Sdn Bhd (SESB)’s new corporate tagline, replacing ‘Working Harder for Better Power’ which has been used since May 17, 2007.

This new tagline shows SESB’s commitment to fulfill its responsibility as a trusted main power utility provider in Sabah and the Federal Territory of Labuan, and one that is able to fulfill the demands of its consumers, apart from motivating its manpower to work harder in fulfilling their duties.

SESB managing director Ir Abdul Razak Sallim said this was in line with the company’s mission statement which is to gain the trust of and fulfill the expectations of its stakeholders through the delivery of quality and efficient service.

Despite having to face various challenges, he said SESB would continue to work towards improving its services.

“Just like the saying, ‘there is light at the end of the tunnel’, where light is hope and similar to this, SESB is the hope of the people and to fulfill that hope is our pride,” said Abdul Razak, explaining the choosing of the new tagline at its launching at Palace Hotel here yesterday.

He added that SESB’s transformation was also important in ensuring that it remained to be a valuable asset to Tenaga Nasional Berhad (TNB), the state and the country.

Nonetheless, SESB is well aware that being a dependable source of utility provider is not enough as it will also need to be an efficient, proactive and responsive body in handling issues, especially those that are consumer-related.

He said effective delivery of service was critical in ensuring that SESB remained the trusted main power utility provider in the state.