(From left) SCB business development manager Anedia Kahar, SCB Australian representative Dr Caroline Hong, AuSAE president Nick Hill, Brooke the Orang Utan, and Global Marketing and Communications director Amelia Roziman at SCB’s booth during the AuSAE Conference & Exhibition.
BRISBANE: Sarawak Convention Bureau (SCB) has intensified its presence in Australia by exhibiting its ‘7 Wonders of Borneo’ campaign at the Australasian Society of Association Executives (AuSAE) Conference and Exhibition held at Brisbane Convention and Exhibition Centre.
SCB is encouraging delegates to visit Sarawak through the ‘7 Wonders of Borneo’ campaign which refers to her seven unique features: the orangutan, the world’s largest flower, the Rafflesia; Mount Mulu, indigenous tribes, the Rajah Brooke butterfly, pitcher plants (Nepenthes) which are amongst the world’s largest carnivorous plants; and the state’s colonial history.
As part of its ‘7 Wonders of Borneo’ campaign, SCB is offering AuSAE delegates the opportunity to win and be part of the campaign’s familiarisation tour to Sarawak. The all-expenses paid tour includes two business-class return flights from any major city in Australia to Kuching on Malaysia Airlines and accommodation at a five-star hotel in the state.
Leading SCB’s Brisbane-bound contingent was Amelia Roziman, SCB Global Marketing and Communications director along with Anedia Kahar and Jason Tan from the SCB Business Development Division, and SCB’s Australian representative Dr Caroline Hong.
On being asked about Sarawak’s attractiveness as a business event destination, SCB’s Amelia Roziman said Sarawak had all the ingredients for Australian business events, but this exhibition is also about highlighting Sarawak’s attractiveness as a longer term business investment.
“Through the government-supported Sarawak Corridor of Renewable Energy (SCORE) project, the state is undergoing an economic renaissance, offering immense and attractive investment opportunities for Australian businesses, she said.
By focussing on development of the state’s energy sector, Sarawak is opening up renewable and competitively priced energy options for investors, as well as excellent connectivity and access to new markets with downstream opportunities for other Australian businesses.
Amelia revealed special impetus on developing the health, education and security sectors in addition to the energy-intensive industries of SCORE, presenting excellent opportunities for Australian companies in sectors looking to expand.
SCB’s Australian representative Dr Caroline Hong said beyond the exceptional facilities and resources, the beauty, wildlife, captivating landscape, hospitable culture of Sarawak and its people, they wanted to showcase to the Australian and New Zealand delegates in Brisbane SCB’s track record in hosting events.
“SCB’s expertise to make every visit to Sarawak as seamless as it is memorable is the perfect springboard for Australian businesses to experience Sarawak and all the opportunities it offers,” Caroline elaborated.
“We believe the best way for potential clients to understand the benefits of hosting a business event in Sarawak is simply to be there to experience its sights and sounds,” she added
“With affordable new products and hotels, breathtaking beauty, a unique and enchanting culture – coupled with world-class technology and facilities – Sarawak is a truly holistic and unforgettable destination for Australian businesses who want to go the extra mile. That is why we offered such a fantastic prize as part of the AuSAE conference,” Caroline said.
The draw was made on June 24 followed by an announcement of winners on June 25 through SCB’s Facebook page <https://www.facebook.com/BE.Sarawak>.
Two winners were selected out of the 200 delegates in this year’s AuSAE, namely, Stephen Lake from Professional Association Management Services (PAMS) and Nick Koebin from Association Executive Services.
For more information, visit Sarawak Convention Bureau website <http://sarawakcb.com/home>